Digital Marketing Trends & Predictions 2016

Digital Transformation refers to the changes associated with the application of digital technology in all aspects of human society, and points out that digital usages inherently enable new types of innovation and creativity in a particular domain, rather than simply enhance and support the traditional methods.

The online era has turned trading upside down. Resourceful retailers are always looking for new ways to inspire their online customers nowadays, but the preference of their clients change from year to year. We reveal in the following what trends will determine the eCommerce industry in 2016:

Criteo, the performance marketing company, released seasonal data in anticipation of Chinese New Year to help eCommerce businesses better engage consumers during the festive season. The company’s deep-dive into consumer browsing and buying activity revealed that in the two weeks leading up to Chinese New Year, consumers browsed retail products more actively than before –

Online marketing is quick and easy to navigate, but is it really a pushover? Without a digital strategy and the right instinct for timing and target groups, even large marketing campaigns can mean a non-event. In order to avoid your next online campaign from running aground, we have summarized for you the ‘deadliest sins’ in

2016 will again be an exciting year for customer relationship management (CRM), because many companies are more than ever under pressure to understand CRM as a holistic approach to corporate governance. Mainly the following points are on many company’s CRM agenda:

Last month, WatchGuard Technologies, a leader in multi-function firewalls, released its information on security predictions for 2016. From spear phishing to IoT and malvertising, WatchGuard recommends to keep an eye on the following emerging security threats this year for protection:

It seems like the “Babel Fish” from The Hitchhiker’s Guide to the Galaxy finally became reality. Instead of putting the ‘small, leech-like, yellow fish’ into your ear, so you can instantly understand anything said in any language, you just have to use an earplug and Translate Your World International (“Tywi”).

Adobe announced a series of product innovations in Adobe Marketing Cloud to help retailers across Asia Pacific improve the customer experience, which are worth to get highlighted. Siva Ganeshanandan, Director of Adobe Marketing Cloud for Asia Pacific, expalined: “The product innovations we are announcing will enable retailers to enrich the shopping experience for customers, rather

Tapping into the rapidly emerging Asian market is made easier than ever in 2016, with the launch of the brand new pay per click ad network, Klik Untung, that is specialized in Indonesian traffic.

Whether protecting 2.5 billion payment cards from fraud or ensuring that millions of airplanes and rental cars are in the right place at the right time, FICO powers decisions that help businesses and people prosper by using predictive analytics.