January 2014 – Digital Marketing Trends 2014

Integrated communications agency Waggener Edstrom Communications just released its new, proprietary research study about the impact of digital content and brand storytelling online across Asia-Pacific.

According to the global analyst firm Ovum, there will be increasing complexity within the mobile payments ecosystem this year, and ongoing challenges around the business model for digital wallet services. The net result is that revenue growth for mobile payments in 2014 will be slow and steady rather than spectacular, at least in mature markets.

The cyber security company FireEye kick-started 2014 with the launch of its first Asia Pacific Centre of Excellence (COE), in partnership with the Infocomm Development Authority of Singapore (IDA). The newly established centre serves FireEye as its APAC headquarter and will be the office of 100 cyber security professionals the company is planning to hire

There’s good news for consumers concerned about their personal privacy, as SnoopWall just launched its Android App at CES 2014. The company is the first-of-its kind in providing counter surveillance anti-spyware software to protect consumers, families and businesses from cyber-security threats and privacy invasions of their personal computers and mobile devices. Since last year’s National

“In 2014, it will be imperative for enterprises to ensure their BI workers acquire the necessary skillsets – via education, talent acquisition, and outsourcing – to take advantage of newer and better front- and back-end technologies to improve the depth, accessibility, and effectiveness of BI implementations in their organization”, states Ovum in one of its

Delivering a seamless customer experience across touch-points is today more crucial than ever for effective marketing campaigns, that reach the right customer at the right time with the right content. Accordingly, Adobe integrated now its Adobe Campaign (formerly Neolane) and Adobe Experience Manager into the Adobe Marketing Cloud.

For the past several years, International Data Corporation (IDC) has predicted and chronicled the IT industry’s massive and disruptive shift to the 3rd Platform for innovation and growth, built on the four technology “pillars” of cloud services, mobile computing, big data and analytics, and social networking.

Consumers’ expectations for a connected life are expanding beyond the world of PCs and mobile gadgets to include a wide range of smart home and smart automotive devices. New research conducted on behalf of Wi-Fi Alliance® demonstrates that consumers are ready to embrace a range of connected applications such as home security, smart energy, and

According to Frost & Sullivan, enterprises in the Asia Pacific region are increasingly outsourcing network infrastructure security as they find themselves ill-equipped to handle complex and multiple cyber threats. They therefore estimate that the Asia Pacific Managed Security Services (MSS) market is going to reach US$5.34 billion in 2019. The managed security services (MSS) market

Mobile payment is gaining momentum due to growing demands from the consumer side and the rapid growth of mobile commerce. It is a hot spot area with tremendous opportunities, so to no surprise competition is getting tougher and alliances emerge through the value chain to meet the expectations of the demanding consumer.