Before we conclude this month’s Trend Predictions and what to expect from the continuing digital marketing (r)evolution in 2014, I would like to summarize my thoughts on the topic, besides providing a retrospect of Asian eMarketing’s predictions of last year. Every day, hundreds of new business models are coming into existence, based on the changing […]
Forecasts and retrospect of digital industry trends Read More »
The London-based market research firm Mintel Group Ltd opened three new offices (Mumbai, Singapore and Kuala Lumpur) in the Asia Pacific region two years ago, on top of their established offices in Sydney, Shanghai and Tokyo. The rapid growth of interest in Mintel’s products and services in these markets has led the company to expand
Mintel releases Asia Pacific consumer trends for 2014 Read More »
Today’s businesses have to meet their customers’ expectations of getting consistently integrated experiences across all channels, devices and languages. But can they master the challenges? A recent CMO Council study, for instance, reveals that only 12% of CMOs have a real-time, well-integrated view of customer interactions across their enterprises and a Harris Interactive Customer Experience
Achieving higher conversion rates, increased brand awareness and a larger audience are the top priorities in digital marketing this year, prompting Asian eMarketing to briefly give you some tips on how to accomplish that.
How to achieve your digital marketing goals in 2014 Read More »
Spectra7 Microsystems Inc., a high performance analog semiconductor company, recently launched CouchConnect which offers consumers revolutionary, low cost second screen connectivity. Claiming to be the simplest, portable 5 meter/16 foot “plug and play” solution – capable of delivering true, real-time 1080p HD or 4K UltraHD content anytime, anyplace from mobile device to main screen –
Spectra7’s CouchConnect transforms mobile viewing experience Read More »
Last year, the topic cyber security made headlines with attacks on national level, spectacular cases of data abuse and the arrest of prominent hackers. The more interesting it is to take a look at Websense Security Labs predictions for 2014, as the security expert forecasts in its recently published report eight major threats that will
The biggest security threats for 2014 Read More »
The Fournaise Marketing Group, a global leader in marketing performance measurement, assessed the effectiveness of 2.5+ million B2C/B2B marketing strategies, campaigns and ads across all media channels (traditional, digital, direct, mobile) to identify what worked or did not, or what worked less effectively, where, when and why over the last year.
Fournaise Marketing Group claims 70% of marketers still got it wrong in 2013 Read More »
What do website operators have to expect in terms of search engine optimization in 2014? Here are some trends from the SEO scene. With its recent algorithm updates, Google itself has pretty much shaken up by the search results pages. Thus, many website operators are probably asking themselves what to do or to avoid in
SEO Trends in 2014: What works and what doesn’t any longer Read More »
Ellen Valentine from Silverpop provides useful tips on her company’s blog on how content could get optimized this year. Emphasizing that “strong, shareworthy content is more important than ever, helping move prospective customers through the buying process or bringing in net new leads”, she recommends a systematic content audit as a strategic step. “This will
Kick-start 2014 with the smartest content creation approach Read More »
Australian based digital lead generation expert, g2m Solutions, explains why content marketing is currently receiving so much attention and provides us with useful tips for an efficient content marketing strategy, emphasizing that “content marketing should aim to trouble the buyers of your target market about the problems they face, to such a point and in
G2m Solution’s 10 rules of successful Content Marketing Read More »
