December 2015 – Omnichannel Marketing

The shopping season and 2015 wind down, making it clear that marketing is now omnichannel as customers are hyper-connected. The challenge marketers have to juggle in 2016 is therefore to provide a true omnichannel experience by harnessing data, automation and analytics to deliver contextual, compelling experiences across all communication channels.

Marketing is in flux these days, as a variety of new channels and tactics have to be united in an integrated customer-centric approach to succeed. What comes increasingly to the fore, due to the complex marketing environment and the transition from single-channel to omni-channel strategies, is that a meaningful solution to measure success is needed,

Due to the omnipresence of mobile devices in modern life, it is no surprise that media consumption has become increasingly multi-layered with many consumers using an additional screen for secondary activities while watching TV, popular especially among millennials and the Generation X.

A mobile point-of-sale (mPOS) is a smartphone, tablet or dedicated wireless device that performs the functions of a cash register or electronic point of sale terminal. It is a flexible and cost-effective method to conduct transactions without having to invest in an electronic register or pay someone to support the software.

I Probably mentioned a great deal too often this month already, that due to rising customer demands and the increasing desire for free choice of the shopping channel, brands have to step up to the plate. So, let me at least point out that predictive Intelligence can help here.

For a second time, DigitasLBi has conducted a groundbreaking global survey into the emerging trends of multi-platform shopping. The study aims at uncovering the latest technology trends and consumer habits that are transforming how, where, and why we buy, revealing at the same time that when it comes to digitization, consumers are to some extend

According to Google, video plays an even bigger role for sales during the Christmas season, making it the right time to start using the AdWords product TrueView for shopping and shopping ads, which have both been available for advertisers since May 2015 already. During the past few months Google is focusing more on eCommerce after

Recently I read an interesting interview on the OnetoOne portal, featuring Nils Hafner, a true expert in customer relationship systems, a professor at the University of Luzern and alumnus of the marketing network MTP.

With the rise of NFC, social media and the omnipresent digital devices accompanying our daily life, brands must think omnichannel. Especially since in today’s customer-centric world, being omniscient and involved in making the customer’s experience in a universally satisfying way, is the core. Therefore, marketers have to consider that the evolution of the customer relationship

In a recent global research study, conducted by the Winterberry Group and Global DMA, 80% of the marketers, technologists and service providers, surveyed said that data is crucial to the deployment of their marketing and advertising efforts.