December 2015 – Omnichannel Marketing

With smart phone penetration and social media usage on the rise, an increasing number of organizations are working closely with system integrators and independent software vendors to implement the omnichannel platform. Their objective is to overcome the existing silo nature of communication channels and provide a consistent and seamless customer experience across voice, email, SMS, […]

Visa announced the launch of the first Visa Token Service in Asia Pacific with United Overseas Bank (UOB) being the first bank to implement this. The Visa Token Service is a new security technology that replaces sensitive payment account information found on payment cards, such as the 16-digit account number, expiration date and security code,

According to the specialist recruiter font talent, which surveyed industry professionals across Hong Kong, Malaysia, New Zealand and Singapore, social media remains marketers’ preferred channel to reach out to consumers this Christmas (66%), followed by digital advertising (62%).

Last Mile Fulfilment Asia (LMFAsia), organized by SingEx Exhibitions, will return from 3rd to 4th March 2016 at the Singapore EXPO. Themed “eCommerce Beyond Borders”, the conference and exhibition will be bigger than 2015, with the introduction of four new pavilions, pre-conference activities and more focused sessions. The event aims to attract in 2016 more

Asian eMarketing recently met Trevor Healy, the Executive Chairman of the cloud communications platform provider Nexmo, to talk about his business ventures in the region. Nexmo has won plaudits with its innovative communication Application Program Interfaces (APIs) and Software Development Kits (SDKs) for voice and text messaging as well as phone verification services.

Creating a personalized and seamless omnichannel experience involves integrating a myriad of people, processes, technology, and data to enable channels to share information close to real time, states Forrester Consulting in its Thought Leadership Paper Mastering Omnichannel B2B Customer Engagement, commissioned by Accenture Interactive and SAP hybris.

If, before the age of digitization, traditional marketing has still been based on the fact to be seen by appropriate target groups in catalogs, on posters and flyers, television or radio advertising, to bring customers into the stationary stores, in the course of time every trader has discovered the potentials of an online store and

Whether desktop, tablet, mobile phone, smart TV, web page, newsletter, social media profile, hotline, printed catalog or live in your store, companies must address their customers personally and competently on all channels. So, it comes in handy that e-Spirit provides us with some useful tips on how customer experiences can be improved in multiple channels

According to Adrian De Luca, chief technology officer of Hitachi Data Systems Asia Pacific, enterprises will experience major digital transformation next year as they strive to improve a host of key tech and non-tech functions.

The independent research firm, Forrester, cites Videology as a ‘”leader” among video advertising demand-side platform (DPS) providers and reports that “television capabilities differentiate the video advertising DSP market, as consumer viewing of television and video content continues to diversify across devices”.