April 2017 – Marketing Automation & Attribution

Advertising is no longer well received by recipients if not delivered exactly when appreciated the most and perceived as relevant. Therefore, marketing automation is believed to be the perfect solution to play out content in a targeted and personalized way. Thanks to innovative data analysis, it is possible to spread the right content at the […]

Companies rely on marketing attribution to determine which marketing channels have contributed directly or indirectly to a conversion goal (attribution). It is both about the justification of the expenditure and the improvement of the customer journey in the multichannel marketing mix. Interestingly, even though aware of the importance of attribution, less than a third of

A new global survey reveals that Internet users are increasingly concerned about their online privacy, and that 49% of users polled say lack of trust is their main reason for not shopping online.

Where would we be today without WiFi? No more hotspots. No cool internet cafés. Our ‘mobile’ devices would be far less mobile. Or what would life be like without the microwave? TV dinners would never be the same. What many of us don’t know, however, is that these two technologies were invented ‘by accident’.

Since half of organic traffic comes from mobile devices, you should care about Accelerated Mobile Pages (AMP), an open-source project supported by Google, Facebook, Twitter, and available for blogs hosted on WordPress, upon installation of third-party plugins. AMP is a type of HTML, optimized for mobile web browsing, using special code.

In general, companies use marketing attribution software to determine how their marketing activities and campaigns contribute to sales revenue during the prospecting and sales processes. Getting the desired insights, however, is often easier said than done, since a closed sale is normally the result of a combination of several factors and conditions. Hence, it’s not

For quite some time we are accustomed to the fact that, when browsing the Internet, we receive notices of offers that may interest us, and we are well aware that airlines set their prices on online portals automatically, depending on the capacity utilization or the development of the price competition. Even banks’ lending decisions are

ObserveIT, a threat monitoring and analytics solution provider, unveiled new actionable analytics and the ability to proactively block risky, out-of-policy activities by insiders, giving security and IT teams powerful weapons in the fight to make their organizations more secure.  With the innovations now available in ObserveIT 7.0, the company continues its leadership in enabling customers

Hotmob just announced the launch of its safety-first demand side platform (DSP), ALCANZAR, that focuses on providing quality inventory and safeguarding brands by applying category filters and content parameters to measure whether a publisher’s content meets the brand’s specific needs. Both pre-bid and post-bid screening is applied to increase brand-safety controls by allowing advertisers to

With increasing access to mobile devices and the internet, the amount of data created annually worldwide is predicted to soar to 180 zettabytes (180 trillion gigabytes) in 2025, according to IDC, with approximately 80 billion devices connected to the Internet.