April 2017 – Marketing Automation & Attribution

Automated marketing is the dream of many companies, as comprehensive data analysis manages to identify what customers really want. As a marketer, however, you should always be firmly in control of your customer communication and NOT be under the false impression to delegate this part completely to algorithms, as you only risk threatening your customers […]

Ascend2 just published its survey report “State of Marketing Automation”, which the company conducted in partnership with leading marketing solution providers. The  research-based marketing expert defines marketing automation as “software applications designed to streamline repetitive marketing tasks” and highlights in its report that the technology has become ubiquitous across all industries.

Would you pop the big question to the special person in your life via an SMS text, tweet or Facebook? If you’re hoping for a “yes!”, then perhaps social media wouldn’t be your number one choice. There are just some things that are better said in the flesh. And whilst in our new tech-savvy age

For most professional marketers, automation software is already an everyday tool or at least at the very top of their shopping list for 2017. Obviously, there are many reasons why it is time to put marketing automation into practice and we tell you why:

Marketing attribution is a popular topic these days, especially in light of marketing teams being chartered with increasing responsibilities for generating revenue. More than ever it’s critical to understand which marketing efforts are driving customer acquisition events, so as to optimize budgets for improved revenues.

BitTitan, a pioneer in Managed Services Automation, just expanded its MSPComplete platform with the addition of business process automation, turnkey managed services, and intellectual property (IP) standardization and protection. The company empowers IT service providers (ITSPs) and managed service providers (MSPs) to increase recurring revenue, reduce service delivery costs and operationalize employee knowledge.

For many marketers, collecting quality leads is hard. On mobile, it’s even harder. That’s because most people don’t want to complete a form on a brand’s mobile website to access a piece of content.

Almost two-thirds of email marketers worldwide use email automation, but more advanced automation techniques are not as popular, according to a January 2017 survey from email marketing software provider GetResponse.