April 2016 – The Internet of Things (IoT)

Distributed content and the emergence of new social platforms have been the biggest changes in the media industry in the past fifteen years, raising the question of how media brands should collaborate with Facebook Instant Articles, Snapchat Discover and others. How can a common basis be negotiated that includes publishing freedom, control over the advertising […]

Seeing, feeling, or speaking are the most natural things in the world for us, therefore deploying these behavior patterns for marketing makes total sense.  In fact, today’s voice, eye and gesture controls provide plenty of new opportunities to make marketing ideas motion-ready, as control methods are getting more and more intuitive and adapt to the

Today’s digitization of almost everything produces an overwhelming flood of information, therefore it is the more surprising to see how companies react, namely embracing even more channels to impose the same old messages by force to anyone within reach.

IDC forecasts worldwide shipments of Virtual Reality (VR) hardware to skyrocket in 2016, with total volumes reaching 9.6 million units. Furthermore, the global market intelligence firm identified AR/VR as one of six innovation accelerators that will drive digital transformation in the coming years by opening new revenue streams and changing the way people work.

Blippar is a visual discovery app that uses augmented reality, image-recognition and computer vision technology to bring the physical world to life through smartphones, tablets and wearables.

Telenor Connexion announced the expansion of its IoT solutions offering with the release of its new big data analytics tool ‘ ARTS’ (Advanced Real-time troubleshooting ToolSet) that collects and analyses big data and provides customers with actionable and detailed insights, besides delivering results for optimized operations and maintenance, improved service delivery and increased revenues.

The internet of things (IoT), an interconnected ecosystem of internet-enabled objects—devices, sensors, microprocessors, data hubs, networks, artificial intelligence software and analytics programs—is already being used across the retail industry. Whether it’s monitoring the supply chain, tracking and managing inventory, delivering personalized promotions, or enabling ecommerce from new environments, the retail IoT is ushering in an

The Internet of Things (IoT) refers to the proliferation of “smart” objects — everyday things from cars and home appliances to athletic shoes and light switches — that can connect to the Internet, passing and receiving data and connecting the physical world to the digital world.While IoT is mostly about human interaction with objects pervading

element14, the world’s largest electronic design community, has launched its 2016 Pi IoT Smarter Spaces Design Challenge featuring the new Bluetooth and wireless enabled Raspberry Pi 3 microcomputer.

Talking about ‘programmatic’ leads you most probably straight to MediaMath, the company that kick-started the real-time media buying trend in 2007 with the launch of its demand-side platforms (DSP) TerminalOne Marketing Operating System.