April 2016 – The Internet of Things (IoT)

A year passed by since Adobe Marketing Cloud launched its Internet of Things ( IoT) software development kit (SDK) that kick-started bringing highly personalized experiences to physical spaces like retail stores, hotel rooms, vending machines and Internet-of-Things (IoT) devices.

Retarus, a global B2B provider of email security from the cloud, is currently observing a significantly higher incidence of the crypto Trojan Locky, as well as new variations.

Reportedly, Apple gathered a team of virtual and augmented reality experts and works on prototypes for headsets to get into the hip VR/AR market. To accelerate its business venture Apple recently acquired numerous companies, such as Flyby Media just in January, and recruited experts like e.g. Doug Bowman, a former professor of Computer Science and

The potential of the Internet of Things (IoT) is obviously tremendous and some companies have already recognized that it is becoming a part of everyday life at a tearing pace. But there are still others that do not know what to associate with the term nor the variant “Industry 4.0”, which describes in particular the

Targeting is always a hot topic for advertising and marketing executives who know well that it is imperative to be as personal and individual as possible to succeed. Cookies have been so far a useful, little helper, but times changed and so you won’t get very far nowadays. The limits of pure cookie-based targeting become

IDTechEx Research gave the opening presentation at the 2016 Korea Summit for Smart Wearable Devices. To no surprise, wearable sensors once again dominated discussion throughout the day, with latest examples of options in Micro-Electro-Mechanical Systems (MEMS), textiles and more presented at length in the conference. Additional discussions throughout the day extended to topics like glucose

According to Asher Levy, CEO of Orbotech Ltd., the answer to the headline question is an unequivocal yes. “Reading, writing and connecting through conversation are the major cornerstones of every language,” says Levy.

The GSMA Mobile World Congress Shanghai, which will be held 29 June – 1 July 2016 at the Shanghai New International Expo Centre (SNIEC) announced additional exhibitors, sponsors, partners and programs for the annual event.“Mobile World Congress Shanghai will spotlight innovation not only across the Asia mobile market but also internationally,” said Michael O’Hara, Chief

Brands can already start to promote their products via smart-homes, smart-cars or wearables in the networked customers’ everyday lives. New devices, changing user habits, and smaller displays require new formats, forcing traditional advertising to take a back seat.

According to reports, Google is working on a new virtual reality (VR) headset for smartphones that’s far more advanced than the low-quality VR device “Cardboard” and of course privileging its captive Android system software. With this move, the technology giant follows competitors like Samsung, Facebook and Apple in the market expansion of VR.