Apple goes with the flow and jumps on the VR and AR bandwagon
Reportedly, Apple gathered a team of virtual and augmented reality experts and works on prototypes…
It won’t be easy to keep up with IoT in marketing
The potential of the Internet of Things (IoT) is obviously tremendous and some companies have…
Will cookie-based targeting reach its limits in times of IoT?
Targeting is always a hot topic for advertising and marketing executives who know well that…
Sensors driving next-generation wearable devices
IDTechEx Research gave the opening presentation at the 2016 Korea Summit for Smart Wearable Devices….
Can electronics manufacturing be classified as a language?
According to Asher Levy, CEO of Orbotech Ltd., the answer to the headline question is…
Virtual and Augmented Reality at Mobile World Congress Shanghai 2016
The GSMA Mobile World Congress Shanghai, which will be held 29 June – 1 July…
The Internet of Things starts to blossom into a genuine marketing channel
Brands can already start to promote their products via smart-homes, smart-cars or wearables in the…
Google’s efforts in VR expand
According to reports, Google is working on a new virtual reality (VR) headset for smartphones…
Stalled smart glasses market will be invigorated by HoloLens
Juniper Research revealed in a recent study that over 12 million consumer smart glasses will…
New marketing opportunities thanks to IoT
The Internet of Things (IoT), or in other words the networking of smart products, is…
Smart-home technology affects users in Japan, China and South Korea differently
“What do Internet users in Asia Pacific want in a smart-home?” That was the question…
Appointments & Announcements
Nagesh AlaiThe Confederation of Asian Advertising Agency Associations (CAAAA) elected Mr. Nagesh…
Four ‘must-haves’ for optimal programmatic buying campaigns
Programmatic represents the culmination of decades of innovation in data technology and addressable media, and…
Analytics for the workplace – it starts from the top
The concept of being data-informed is not new. From social media channels to the FairPrice…
TÜV SÜD Digital Service Centre of Excellence aims to develop services and solutions for the adoption of smart technologies
2016 marks the 150th anniversary of TÜV SÜD, a company that aim to support customers…
The role of design and creativity in times of programmatic advertising
Programmatic ads are booming for good reason. The automated digital brand staging steadily grows in…
IAB Programmatic Fee Transparency Calculator calibrates ROI from technology, services, data and media costs
The Interactive Advertising Bureau (IAB) just released the IAB Programmatic Fee Transparency Calculator, a first-of-its-kind…
Mobile ad spend in China is growing at a staggering pace
Smaato just released its Q4 2015 Global Trends in Mobile Advertising Report that offers key…
China’s amended ‘Advertisement Law’ has been put into practice
Around a year ago, China passed the draft amendments to its ‘Advertising Law’, which came…
Asia Mobile Awards 2016 are now open for entry!
The GSMA Asia Mobile Awards (AMO Awards) are the most highly coveted and prestigious awards…
Facebook’s Dynamic Display Ads improve and simplify retargeting enormously
If you want to see what’s behind the new social media marketing opportunity, want to…
What does it mean to be human in a digitally transformed world?
Get an answer from Gerd Leonhard, Futurist and Founder and CEO of The Futures Agency…
Stop believing the definition of marketing had changed, rather remember the basics
Speaking at the WFA’s Global Marketer Conference in Kuala Lumpur, Malaysia, the President of the…
6Estates reveals valuable insights into real-time conversations and sentiments about what attracts Chinese travelers to a country, destination and product
Real-time insights into holiday agendas, brand perceptions and preferences of Chinese travelers going to the…
How marketers can win over consumers in 2016
In 2015, the world became even more connected than ever before. We saw a significant…
Data science not only simplifies digital marketing processes, it powers the best, personalized experiences for consumers
Every time an individual makes a choice online or in an app, it’s a new…
Programmatic Media Buying
“Can you accurately define programmatic media buying off the top of your head?”, asks MediaMath…
Lisbon International Advertising Festival open for entries
The Lisbon International Advertising Festival (LIAF) announced its ambition to become one of the major…
The secret is to know your consumers’ needs wholeheartedly
New advances in marketing technology mean that marketers no longer have to rely solely on…
Online retargeting often fails and falls flat, so how about email retargeting?
The term retargeting is well known in online marketing as a tool that addresses users…
Programmatic Marketing takes customers by the hand…
Programmatic is currently one of the hottest marketing buzzwords, for some simple reasons, however, illustrating…
Adobe programmatic advertising platform raised the bar distinctly
Adobe Analytics, the data and analytics backbone of Adobe Marketing Cloud, has just been recognized…
Google Analytics 360 turns insights into action
In today’s world, all marketers are trying to reach the right customer, at the right…
10 Golden Rules for programmatic media buying
Spree7, a digital media consulting and programmatic implementation firm that has been acquired by MediaMath…
Xaxis launched Xaxis Radio, a programmatic audio advertising solution, in APAC
Xaxis just announced the launch of Xaxis Radio, a programmatic audio advertising solution, that allows…
AppNexus Video SSP rivals Google and Facebook
AppNexus announced the launch of the AppNexus Video SSP, which complements the company’s existing video…
ASEAN marketers seek enhanced digital capabilities in media and creativity, WFA study revealed
Marketers in ASEAN have highlighted the key areas of marketing capability with the greatest potential…
Rockwell Automation excels in business ethics and takes credit for it
Rockwell Automation, Inc., the world’s largest company dedicated to industrial automation and information, makes its…
Prospecting and Retargeting make for winning digital marketing strategies
Quantcast, a specialist in digital advertising, shows how online merchants can get more out of…
Why ‘Real-time Marketing Automation’?
To implement what’s needed for modern dialogue marketing, real-time marketing automation technology is essential that…
Southeast Asian advertisers are preparing for drop in online visibility due to Google’s new rollout
Sales in eCommerce is rising continuously and mobile devices have become an important sales channel,…
Securonix unveils SNYPER that can ingest petabytes of data and analyze it in real-time
Securonix, a market leader in security analytics and predictive cyber threat detection, unveiled the next…
Marketing Sector Demand Across Southeast Asia Still Fluctuating: All markets register negative annual growth
Demands for advertising and marketing professionals in Singapore, Malaysia and Philippines continue to face a…
Appointments & Announcements
NetSuite IncZakir Ahmed., the industry’s leading provider of cloud-based financials / ERP…
Atmel’s formula for success: We don’t market, we support and inspire!
Aligning people, processes, technology and culture is crucial to drive transformation and boost sales, and…
Feel the Force – of Humans and Technology in Marketing and the Next Generation of Marketers in Singapore
“The technology keeps moving forward, which makes it easier for the artists to tell their…
Launch of Megaport.ORG to support and advance Internet communities, standards and infrastructure
Megaport, a global leader in SDN-based elastic interconnection, just announced the launch of Megaport.org, an…
The goals of digital transformation
The objectives of digital transformation can be clearly described by now, namely process optimization, focus…