Do morals matter in the digital age?
Both greed and morality have been poured into the foundations of capitalism’s highways, but it…
Has Whatsapp what it takes to become a high-flying marketing channel?
Whatsapp is mentioned more and more often when it comes to discussion on how companies…
Is the time ripe for Snapchat or is it just a short-term marketing phenomenon?
According to a recent study of the investment bank Piper Jaffray, the mobile app Snapchat…
Marketers are faced with Hobson’s choice and have to leverage mobile to meet consumers’ seasonal needs
The performance marketing technology company, Criteo, released seasonal data in anticipation of Ramadan, to help…
Data is and remains the new currency in mobile
In the past few years, Asia Pacific has flexed its muscles to become the next…
Indonesian smartphone users can get up to twice as much from their mobile data plan
Opera and Samsung’s R&D Institute of Indonesia have worked together to bring the ultra data…
Insights into Asia’s Mobile Future
Mobile devices are the most dominant and groundbreaking, wide-spread innovations that pave the way of…
Appointments & Announcements
Daraz and Kaymu announce merger in Asia.Rocket Internet and Ooredoo established the Asia Pacific…
Striking content marketing requires a keen sense of choosing and using the right technique
People have a longing for content that’s conceptually and thematically tailored to them, creative, contextual,…
Popular Chips launched world’s first Instagram influencer analytics platform
The Social Media Analytics platform Popular Chips Insights allows to monitor influencers and competitors on…
Bloggers, vloggers and media relations’ legal guide
When traditional media organizations cross the line, editorially or commercially, they can expect a slap…
ContentWise 5.4 empowers marketing and editorial teams to orchestrate assisted content curation
ContentWise the personalization, discovery, analytics and metadata expert, today announced that Broadcast Asia will see…
Essential attributes for marketers’ new world of brand storytelling – credibility, integrity and creativity
“At a time when authenticity is king and photography is the world’s language, nobody understands…
Digital Storytelling
Digital storytelling is the practice of combining narrative with digital content, including images, sound, and…
Leapfrogging: Has business become too lazy to innovate?
The concept of ‘leapfrogging’ – or the idea that by embracing modern systems, poorly developed…
KEYMILE showcases its state of the art solutions for secure communications in mission-critical networks at CommunicAsia 2016
Asia’s leading technology event unveils again best of breed technology, innovations, and thought leadership at…
Adobe Spark: Visual Storytelling Apps for Everyone
Adobe just launched Adobe Spark, the only integrated web and mobile solution for creating and…
B2B Social Media Marketing – sometimes overwhelming, but definitely worthwhile
Companies have many more options than in the past to build and give distinction to…
Customer experiences are the driving force behind brand communication
The sum of all experiences users make with a product is usually what shapes the…
Nearly half of APAC marketers have embraced programmatic, responding to changing media practices and technology
MediaMath, creator of the TerminalOne Marketing Operating System for digital marketers, just revealed the findings…
Brightcove reveals an extensive array of innovative new capabilities that help to drive more value from video initiatives
Brightcove, a leading provider of cloud services for video, announced a series of product enhancements…
Three ‘neuroscience’ tricks behind Instagram’s new logo
Instagram, the photo sharing app, has launched a new logo. Early reactions are dividing fans,…
The formula to adapt to the new norm and how to thrive amid change
SY Lau, Senior Executive Vice President of Tencent and President of its Online Media Group…
Optimizing the Customer Experience for Business Success
As businesses seek to find their edge in today’s rapidly-evolving digital environment, delivering a consistent,…
Who is well versed in the art of qualified content creation – consistently?
Content, enriched with images, is twice as likely passed on and shared than those without…
The blurring of native ads and editorial content makes the difference
Native ads are a type of promotional message that naturally interlocks with editorial content, aiming…
Did you know that influencers with the most followers don’t necessarily get the most likes?
Instagram is one of the fastest growing social networks which has surpassed Facebook by now…
Privacy Policy
What information do we collect?We collect information from you when you register on our site…
AdAsia Digital Platform for programmatic buying and integrated report management
Internet advertising company AdAsia Holdings officially started the launch of its AdAsia Digital Platform, an…
Only hilarious is adequate to go viral in our supercharged digital world
It is not pure altruism that triggers users to share certain content on the Internet…
Communication in the age of Content Marketing
Storytelling brings marketing and communications closely together, besides helping companies to stand out with attention-grabbing…
Mastering contextualization smoothly
Contextual marketing refers to online and mobile marketing that provides targeted advertising based on user…
Finding the influencers among bloggers
Many marketing executives are pinning their hope on influencers, wide-reaching bloggers with a high number…
Southeast Asia is booming: How mobile burst campaigns help you ride the wave
Global mobile marketing ad spending saw robust growth in 2015 and is expected to hit…
World Password Day raises awareness for more security in the ever-evolving digital world
Our passwords hold the keys to our digital lives. We use them to access bank…
Appointments & Announcements
EXIN announces that it has signed a strategic partnership with the Digital Marketing Institute…
VR technology and content are digital innovation drivers
Distributed content and the emergence of new social platforms have been the biggest changes in…
Wow your customers by making your ideas motion-ready
Seeing, feeling, or speaking are the most natural things in the world for us, therefore…
Overwhelmed by digitization? It’s time to rethink your brand communication!
Today’s digitization of almost everything produces an overwhelming flood of information, therefore it is the…
IDC expects VR hardware to soar this year
IDC forecasts worldwide shipments of Virtual Reality (VR) hardware to skyrocket in 2016, with total…
Blippar deepens and inspires brand conversations by making objects come to life
Blippar is a visual discovery app that uses augmented reality, image-recognition and computer vision technology…
Telenor Connexion launches big data analytics tool for actionable IoT insights
Telenor Connexion announced the expansion of its IoT solutions offering with the release of its…
Majority believes the IoT is poised to dramatically change the way companies do business
The internet of things (IoT), an interconnected ecosystem of internet-enabled objects—devices, sensors, microprocessors, data hubs,…
Industrial Internet of Things (IIoT)
The Internet of Things (IoT) refers to the proliferation of “smart” objects — everyday things…
Pi IoT Smarter Spaces Design Challenge kick-off
element14, the world’s largest electronic design community, has launched its 2016 Pi IoT Smarter Spaces…
New Marketing Institute (NMI) blazes a trail for professional digital marketing training in Asia Pacific
Talking about ‘programmatic’ leads you most probably straight to MediaMath, the company that kick-started the…
IoT devices and wearables are already within marketers’ grasp
A year passed by since Adobe Marketing Cloud launched its Internet of Things ( IoT)…
Beware of the growing threat wave of crypto Trojans
Retarus, a global B2B provider of email security from the cloud, is currently observing a…