November 2016 – CRM: Behavioral Email Marketing & Web Personalization

Customer Relationship Management (CRM) is more than just a software. It’s a strategy that affects all employees of a company and not just a question of the right software for data management, data enrichment and data analysis. Rather, CRM is the foundation for a customer-oriented corporate strategy that aims at customer acquisition, loyalty and development, […]

Providing a consistently good and engaging customer experience is important, just like optimizing it on a variety of devices and deliver it when customers want it, emphasizes SAS in its whitepaper How a data-driven approach can engage customers and boost marketing returns.

Webtrekk, a German analytics and marketing intelligence provider, announced the expansion of its international operations into the Asia Pacific region with the opening of a local representation in Singapore. The city state has emerged as a regional tech hub, putting Webtrekk at the center of a handful of rapidly growing markets.

Although the Internet, and eCommerce respectively, offer developing countries new opportunities to grow, a recent UNCTAD (United Nations Conference on Trade and Development) statement emphasized that maximizing the potential of this opportunity still requires more trust in these markets, for example, by protecting consumer rights and preventing cybercrime. What a timely discussion.

In a nutshell, the role of analytical CRM (aCRM) systems is to analyze customer data collected through multiple sources and present that data in a way so that business managers can make more informed decisions, using techniques such as data mining, correlation and pattern recognition.

Even if it seems we are talking about ‘one-to-one marketing’ for ages, it is often still not implemented properly in practice. On the contrary, we still see a lot of mass-marketing, with little thought about whether the advertising message is significant or how it affects customers, who in turn simply brush meaningless marketing activities off.

Recently, Adobe launched Adobe Sensei, a new framework and set of intelligent that aims to improve the design and delivery of digital experiences. Built into the company’s cloud offerings, Adobe Sensei’s intelligent services leverages machine learning and artificial intelligence to tackle today’s complex experience challenges. Adobe Sensei harnesses a massive volume of content and data

In the age of comprehensive networking, social media and multichannel communication, it is important to meet the high demands and expectations of the customer constantly. This requires to complete the human component in the customer service with technology. As contradictory as this may sound at first, it eventually makes customer relationships more human. In fact,

From Richard Branson to Bill Gates, ‘creativity’ ranks as one of the top ten traits of all billionaire entrepreneurs across the globe. This despite the fact that engineering, medicine, business and the professions have long held the high ground of traditional academic degrees. That said, will we soon see the demise of the MBA?

During its annual Connect(); developer event, Microsoft Corp. unveiled a series of products and partnerships that strengthen the company’s Azure cloud platform for building intelligent, cross-platform apps and services.