November 2016 – CRM: Behavioral Email Marketing & Web Personalization

In 2016, cloud technologies went mainstream. In fact, according to the Asia Cloud Computing Association’s (ACCA) Cloud Readiness Index (CRI) 2016 revealed earlier this year, Singapore became the second most cloud ready country in Asia Pacific (APAC).

IDC announced its top technology predictions for Asia Pacific excluding Japan (APeJ) at the IDC FutureScape event held at the Singapore Marriott Plaza Hotel and highlighted that digital transformation (DX) will attain macroeconomic scale over the next three to four years, changing the way enterprises operate and reshaping the global economy.

For executives with a customer focus, the multitude of touchpoints and their orchestration remain a critical challenge, especially since both the number and the popularity of the online contact points increases year in and year out. Companies are trying hard to meet their customers wherever they are – on the smartphone, desktop, or tablet –

Digitization, automation and new business models, are transforming customer service thanks to apps, the Internet of Things or Crowdservicing, making customer care ubiquitous as more and more simple services are taken on by machines.

Singles’ Day is a highly anticipated sales event in China, equivalent to that of the Black Friday in the west. While the actual sale is supposed to take place on 11 November (11.11, hence the name Singles’ Day), key eTailers such as JD.com, Tmall and Suning usually start their promotions from 1 November onwards.

A new eBook from Collinson Latitude highlights the true value of choice, the need for greater connectivity and the value of non-core inventory in loyalty programs worldwide.

The fast-growing ad tech company, S4M (Success for Mobile), just announces a Cost-Per-Landing-Page (CPLP) buying model to help advertisers in APAC avoid waste in their media buying model and repurpose their mobile ad budgets.

Fujitsu just announced the availability of its eXperience Data Platform (XDP) in Japan that intends to contribute to enhanced competitiveness and business breakthroughs. The solution supports real-time marketing through data integration for each customer and a variety of consulting services, including those to help businesses formulate marketing strategies.

Look around you the next time you catch a plane or wait in a queue at the bank – everyone is on their smartphone, faces buried in a sea of emoticons, 24/7 email and constant notifications from social networking sites. The iPhone has been hailed as an intuitive, fast-fix for the technically challenged amongst us.

More customer focus, more communication with added value, more personalization, more content and less redundancy through automation, are the trends in marketing. Not to mention that in our digitally embossed world, the future of advertising will also be programmatic thanks to modern technologies and sophisticated algorithms. But what really matters in an increasingly digital future