Jan 2015

No matter what kind of style you personally prefer, experience has taught us that lively and funky advertising usually wins the heart of the consumers, because spunky is better than shy, entertaining is better than boring, cheerful is better than showing no sense of humor, naughty is better than timid, and imaginative is better than […]

BT just announced that it is incorporating personalized video capabilities into its Cloud Contact portfolio of services, using industry-leading technology from Idomoo, which will enable businesses to send short, individually tailored, high-quality videos to millions of customers. Two leading UK retail banks already deploy the new offer and are on the right track as Aphrodite

The preparation for SingEx’s inaugural trade conference and exhibition Last Mile Fulfilment Asia (LMFAsia) is in full swing and the countdown is on. About 1,500 trade attendees, delegates and exhibitors from the Asian region are expected to gather at MAX Atria @ Singapore EXPO on 19th & 20th March 2015. The show will bring together

After a reportedly successful launch in 16 countries, Ringo is now available in India, offering 90% savings on international calling by converting international calls to local calls. Ringo is an international calling app that uses a unique call flow to provide best-in-class call quality at costs lower than other popular calling apps. Ringo calls do

Digital marketers are constantly struggling to keep up with new developments, a situation that encouraged Razorfish to take a deep dive into the qualitative and quantitative data of four international markets (USA, UK, China, Brazil) to examine which digital technology is shifting traditional brand-consumer relationships. As part of the study “Digital Dopamine”, the digital agency

Technology will give fraudsters an edge in 2015, but it will also provide new tools for organizations and investigators, according to three experts from the Association of Certified Fraud Examiners (ACFE) who were asked for their top fraud predictions for 2015. The experts (Gerald Zack, Bruce Dorris and Jacob Parks) weighed in on digital currencies,

We all know that there has been a massive shift in the way we do marketing. This has been driven by changing behaviors in how prospects consume, interpret and interact with information, driving marketers to focus their efforts on ensuring they’re part of the customer conversation. This change has been happening around the world, but

The world’s No. 1 CRM company, Salesforce.com, released its 2015 State of Marketing report, based on a survey of more than 5,000 marketers globally. The second annual report revealed marketers plan to increase investments in social media advertising, social media marketing, location-based mobile tracking, mobile apps and email marketing in an effort to create cohesive