I had the honor to meet Jonathan Barouch, the founder of the social media management company Local Measure recently. The Sydney-based entrepreneur started one of Australia’s first e-commerce businesses as a young teen in 1999 and it’s nice to see that he doesn’t seem to have lost even a bit of his bursting energy when […]
Local Measure: geo data adding the missing context to social for local businesses Read More »
According to the new eMarketer report, “Data Management Platforms (DMPs): Using Big Data to Power Marketing Performance”, DMPs enable marketers to make use of their Big Data, providing deeper insights for more efficient and smarter marketing decisions. Still, although brands are able to get a more and more holistic picture of their potential and real
Marketers surge to DMPs with their big data Read More »
It’s generally known that those who ask the right questions get the right answers, gaining that way a competitive edge that can make a decisive contribution to their success. Just the same applies to website operators where the most successful ones are those that meet the expectations and needs of their visitors. Prerequisite is to
The collection of web data, and especially the use of “cookies”, raises concerns about individual privacy, a subject that has been discuss at length for years now. Cookies work as a tagging mechanism to identify a computer out of the millions of users accessing the Internet. There are session cookies, persistent cookies, flash cookies, first
Cookie profiling, local shared objects and related privacy concerns Read More »
Web analytics tools enable you to study your website visitors’ behavior. The solution you choose should help you to categorize, understand and interpret the collected data and information in any way you see fit. A good deal of abstraction is necessary for you to focus on priorities without having to fight through data clutter. You
Top 10 web analytics tools – which one is right for you? Read More »
Last year, as part of a research study, Dimitri Tarasowski collected data on the deployment and use of digital analytics tools in corporations. He summarized the first results of the study in an article that was dealing with how “Google Analytics found its way into German stock index (DAX) companies”, the blue chip stock market
Trend moves towards effective, robust and inexpensive web analytics solutions Read More »
The brand new 2013 Marketing Performance Management (MPM) Survey by VisionEdge Marketing (VEM), together with ITSMA and Forrester, captured input from more than 400 respondents, enabling valuable insights on the performance measurement and management challenges marketers face.
Brand new survey finds marketers are operationally proficient, but strategically stalled Read More »
Vuclip, a mobile video and media company, recently started to offer a solution that evaluates mobile campaign effectiveness.
Vuclip provides insights into key mobile brand metrics beyond CTR Read More »
Mediaplex, a technology-empowered marketing analytics and optimization company, scientifically identifies the best way for brands to invest marketing resources for maximum ROI.
Actuate founded and co-leads the “Business Intelligence and Reporting Tools” (BIRT) open source project, which is used by over 2 million developers around the globe and serves as the foundation of the ActuateOne platform.
