May 2013 – Targeting, Tracking, Web Analytics

5why

Why co-creative analytics are a social event

Social media analytics is a powerful tool for uncovering customer sentiment dispersed across countless online sources. Though, analytics allow marketers to identify sentiment and identify trends in order to accommodate the customer better, always aiming to collect bundled information with web tracking techniques to derive management decisions for the overall corporate strategy.

Why co-creative analytics are a social event Read More »

7google

Gain insight from Google Analytics’ Advanced Segments and analytics intelligence

One of the most popular and powerful features in Google Analytics is Advanced Segmentation, that allows you to isolate and analyze subsets of your traffic. You can select from predefined segments such as “Paid Traffic” and “Visits with Conversions” or create your own segments with a flexible, easy-to-use segment builder. Then you can apply one

Gain insight from Google Analytics’ Advanced Segments and analytics intelligence Read More »

3understanding

Understanding the value of predicting your customer’s hidden Needs instead of annoying them with too much advertising

By now we’ve all understood that we need to put the customer at the center of our marketing strategy. But actually, doing that is another matter and calls for the right solution, that enable us to truly and profoundly understand our customers and prospects to deliver only relevant product information – and not too much

Understanding the value of predicting your customer’s hidden Needs instead of annoying them with too much advertising Read More »

2tips

10 tips for establishing a successful digital insight management plan

The good news is that investing in digital insight management doesn’t have to cost money; the better news is that this investment more than any other unlocks the value of digital analytics within the enterprise, facilitating the shift from analytics as a cost center to analytics as an incremental profit center.

10 tips for establishing a successful digital insight management plan Read More »

4eye

Eye-tracking study reveals success factors for video advertising

In today’s media landscape, marketers must focus on presenting brands in such a powerful way that they stand out from the flood of advertising messages. Especially since the huge variety of digital media led to an attention economy that exacerbated with the fact that many consumers have started to completely ignore marketing campaigns at all.

Eye-tracking study reveals success factors for video advertising Read More »