May 2013 – Targeting, Tracking, Web Analytics

Next month, dmg:: events, the organizer of ad:tech Singapore, brings together the global digital marketing community. Just recently, the final conference and speaker line-up for ad:tech Singapore 2013 has been announced, Asia’s premier digital marketing conference and exhibition.

Many marketing decisions are made based on a marketer’s “intuition.” While this can be extremely valuable, where possible it can and should be paired with objective trends found within your data.

Social media analytics is a powerful tool for uncovering customer sentiment dispersed across countless online sources. Though, analytics allow marketers to identify sentiment and identify trends in order to accommodate the customer better, always aiming to collect bundled information with web tracking techniques to derive management decisions for the overall corporate strategy.

One of the most popular and powerful features in Google Analytics is Advanced Segmentation, that allows you to isolate and analyze subsets of your traffic. You can select from predefined segments such as “Paid Traffic” and “Visits with Conversions” or create your own segments with a flexible, easy-to-use segment builder. Then you can apply one

By now we’ve all understood that we need to put the customer at the center of our marketing strategy. But actually, doing that is another matter and calls for the right solution, that enable us to truly and profoundly understand our customers and prospects to deliver only relevant product information – and not too much

The good news is that investing in digital insight management doesn’t have to cost money; the better news is that this investment more than any other unlocks the value of digital analytics within the enterprise, facilitating the shift from analytics as a cost center to analytics as an incremental profit center.

A ‘viewable impression’ is a metric, measuring which ads were actually viewable when served. The definition of a ‘viewable impression’ may depend on the type of the ad units and the reporting system.

The award-winning Digital & Music Matters returns from 21 to 24 May 2013 at the Ritz-Carlton Millenia Singapore with an outstanding stable of partners, sponsors and speakers.

Numbers, data, formulas and algorithms are playing a bigger role than ever in modern society. The business world is no exception, with marketers scrambling to get their heads around customer and prospect data.

In today’s media landscape, marketers must focus on presenting brands in such a powerful way that they stand out from the flood of advertising messages. Especially since the huge variety of digital media led to an attention economy that exacerbated with the fact that many consumers have started to completely ignore marketing campaigns at all.