September 2016 – Search Analytics & Search Engine Optimization

The problem on the Internet, as well as in many organizations, is that valuable information is nowadays buried under a pile of noise, there is a lack of overview, and information is scattered over millions of websites.

Tableau Software announced that it is offering free licenses of its powerful visual analytics software available to small non-profits, NGOs, and charitable community-based organizations through the Tableau Foundation. The company has also created the Tableau Service Corps, a volunteer network of Tableau employees who are eager to help non-profits to see and understand their data.

Google’s new update on the infamous algorithm named “Penguin” is now released and could in fact represent one of the biggest changes so far with serious consequences for all kind of website operators. Since search is Asian eMarketing’s topic of the month, we certainly have to point out and summarize how it could affect your

In late 1971, a computer engineer named Ray Tomlinson sent the first email message. It was ten letters long (QWERTYUIOP) and he was probably oblivious to the fact that hitting ‘send’ would gain him entry into the history books. Tomlinson’s invention changed the course of communication forever – usurping technology such as the fax.

SAS provides us with a good definition of “predictive analytics”, so that we don’t have to reinvent the wheel. According to the expert, predictive analytics “is the use of data, statistical algorithms and machine learning techniques to identify the likelihood of future outcomes based on historical data. The goal is to go beyond knowing what

Whether a company wants to improve customer service, increase the efficiency of marketing activities or its competitive advantage in a world in which customers and their needs are increasingly becoming the focus of strategic business considerations, sending the right data to the right person at the right time is essential.

Tableau shared an interesting case study on one of their client that’s worth to spread. Edge Digital, a Singaporean digital marketing consultancy start-up that has successfully adopted data analytics into their everyday decision-making, showcases exemplary the efficiency of data analytics in a cost-efficient way.

A free, no-log, easy-to-use Virtual Private Network (VPN) is from now on available directly in the Opera desktop browser. With this launch, Opera is the first major browser to release a built-in VPN service.

MediaBUZZ congratulates all winners of the 1st Lisbon International Advertising Festival and Ogilvy & Mathers Singapore respectively for representing Asia so impressively.

Toluna, a leading provider of on-demand, real-time digital consumer insights, just launched its latest addition to the Automated Insights suite, PowerConcept. available within Toluna’s revolutionary QuickSurveys platform, that guides users from survey design through deployment, respondent targeting, and data visualization with a click of a button, all in real-time.