September 2016 – Search Analytics & Search Engine Optimization

Experian recently presented The Digital Consumer View 2016 (Asia) report, with research and analysis by International Data Corporation (IDC), to help businesses better understand digital consumers in Asia. The report maps significant differences in how consumers research, locate, engage with and purchase products and services, based on surveys with over 1,200 digital consumers from Singapore, […]

Whether instruction manuals, scientific or entertaining video content, high-quality online videos are in general well received and consequently favored by search engines. Actually, good synergies in SEO can be generated when combining the pure upload to video sharing sites like YouTube or Vimeo with an intelligent linking of the website. But the best is that

As mobile data traffic continues to grow, search engines increasingly place emphasis on perfecting websites for viewing on mobile devices. This means for content managers, marketers and website operators, tuning key parameters to rank in search engines preferably on top while achieving a compelling customer experience.

“In many respects, social media and paid search are ideal partners”, eMarketer states in its new report “Search and Social Platforms: How Facebook and Others Can Steal Dollars from Search”. One facilitates branding and engagement, while the other helps seal the deal by driving traffic, leads and sales. But this cozy pairing doesn’t end there,

Following months of R&D and MRC accreditation, the mobile-first advertising technology company S4M (Success for Mobile), unveiled a next generation anti-fraud mobile ad technology with real-time visualization of mobile campaign KPIs and a simplified user interface.

Since mobile devices are used more than desktop interfaces by now, mobile optimization has become a prerequisite for a successful internet presence in any industry. A feature that is not to be underestimated in terms of search engine optimization is therefore voice-controlled search or “Voice Search”.

Do you understand all the hype about “digital natives” and their allegedly superior handling of technology? Well, I don’t, as it kind of implies that the older generation can’t keep up or just raises the question, if the Generation X, Y, and Z still know how it all started? Nobody dares to call famous IT

Google announced last year that mobile search surpassed desktop search and this trend is going strong with Baidu and other Chinese search engines, too.

It’s Monday morning, and it’s time to trade in your Mohawk for a more ‘palatable’ comb-over. Your latest tattoo (a mandala that inspires you to dream) is neatly tucked away under your crisp white shirt. Ankle bracelet removed, you push your standard-issue beige socks into black loafers. It’s time to switch off your inner self