Asian e-Marketing

What matters in content marketing this year is the optimization of relevant content for the smartphone and an increased presence on social media channels and voice assistants. This enables entrepreneurs to maintain personal contact with users and promote fast interactions, according to  Fionn Kientzler, Managing Partner of the content marketing agency suxeedo.

The interaction between organizations and consumers is set to become revolutionized with all-new Rich Communications Services (RCS), the latest development in the evolution of mobile messaging. The next generation of SMS is set to surge in 2020 – with predictions that it will create a market worth more than US $74 billion by next year,

Microsoft Corp. and Genesys have expanded their partnership to provide enterprises with a new cloud service for contact centers that enables them to deliver superior interactions for customers. With the omnichannel customer experience solution, Genesys Engage™, running on Microsoft Azure, enterprises have the security and scalability they need to manage the complexities involved with connecting

Every day, thousands of IP addresses are being reported for abuse. Not to mention that  spam, hacking, scams, and similar malicious online activity cause huge losses to businesses. Vicious online activity affects millions of internet users and IP address abuse is one of the severe issues that both enterprises and IP suppliers need to tackle.

Qlik launched the industry’s first Data Literacy Consulting Service and Signature Services designed to help organizations adopt a ‘Data Literacy as a Service’ approach to creating a data-driven culture. These always-on education, consulting and support services will help organizations drive higher data literacy rates while optimizing the value trapped in their data.

Verizon Media shared findings from its 5G Advertiser and Consumer Outlook Study SEA 2020 that surveyed more than 600 consumers and 140 marketing professionals from Singapore, Malaysia, Indonesia and the Philippines – countries that are targeting to launch commercially viable 5G networks as early as 2020.