Asian e-Marketing

4Bra

Brands can tap new AR formats and features to engage a growing online audience as we transition to a 3D world

Verizon Media announced the launch of new augmented reality (AR) experiences in Southeast Asia (SEA) with innovative formats, features, and apps that will give brands the power to engage with consumers in 3D. The launch is part of Verizon’s growing work on tomorrow’s technologies such as 5G and extended reality (XR). The division of Verizon […]

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propertyguru

PropertyGuru unlocks a new world of opportunities with FastKey

PropertyGuru just launched a new digital feature ‘StoryTeller’ into its market leading sales enablement platform ‘PropertyGuru FastKey’. FastKey digitizes and automates the entire property sales process from project launch to close of sale and currently serves over 500 projects from 100 property developers in Southeast Asia.

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advise

How conversational marketing drives online sales

Today’s online buyer expects a direct approach, an authentic dialogue and excellent service anytime and anywhere, according to iAdvize. “Consumers don’t want to get a product sold, they want advice so that they can buy the product that best suits them”, says the International Marketing Manager of iAdvize.

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riskmgt

Frost & Sullivan’s call to gear up for future risks

Frost & Sullivan’s recent analysis, Global Future Risks—Future-proofing Your Strategies, 2030, provides a compelling analysis that will help stakeholders understand the impact of future risks through the short, medium and long terms, and equip them to act on clear growth opportunities.

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conversationalAI

How conversational AI is changing the game in times of COVID-19

COVID-19 has placed massive stress on communities and economies around the globe. Virtually every industry — whether healthcare, banks, hotels, or retailers — are exploring ways to communicate with customers while their physical locations are closed to the public. Call centers are swamped, as anxious consumers look for answers about the virus or attempt to

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TOP

Top megatrends of the 2020s: technology and responsible investing

According to deVere Group’s chief executive and founder, Nigel Green, technology, and responsible investing will “inevitably be the top two megatrends” of the next decade.  The bold, unambiguous message from one of the world’s largest independent financial advisory organizations, is clearly looking ahead to the post-pandemic era and gradual economic recovery.

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welcome

Experience economy requires open-mindedness

The use of new, fast, and frequently advancing digital technology to solve problems is inexorably changing one industry, proving that the so-called digital transformation is far more powerful and disruptive than anything seen before. We are living in an exciting but challenging time of unceasing digital changes and new developments.

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howB

How can brands continue to keep customers clicking

Away from the real-world or parallel to it, technology has been shaping a massive virtual environment around us. One such significant virtual reality is online shopping, where technology has enabled us to purchase everything from groceries to automobiles from the comfort of our homes.

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2NLP

NLP and conversational analytics focus on customers’ needs, perspectives, and behavior

As a result of digitization, companies from all industries have more data than ever at their disposal: about their customers’ needs, perspectives, and behaviors. The challenge is to use modern technologies such as Natural Language Processing (NLP) and conversational analytics, together with artificial intelligence (AI) and machine learning (ML), to raise and evaluate this wealth

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