Especially in entertainment television, sports TV or shopping, consumers are currently very enthusiastic about video-triggered Augmented Reality (AR), a variant of AR, in which the user holds the smartphone or tablet camera on a moving image and is offered information and interaction options at the same time to match what he/she sees.
The power of AR in e-commerce Read More »
The forced inaction of the past weeks triggered companies, institutions, and users to look into augmented reality (AR) and the opportunities it offers. They simply had time to get used to changing work processes and to test new tools and techniques.
COVID-19 lockdowns expedite augmented reality globally Read More »
Virtual Reality (VR) and Augmented Reality (AR) are promising technologies that manage to provide marketers with new opportunities of delivering good content to their target groups.
VR and AR on the cusp of success Read More »
Following Social Media Day this 30 June, ADA explores how usage and consumption of social media have gone through the roof to reach a ‘new normal’. Through a deep analysis of social media trends across nine countries in South and Southeast Asia, we have identified four key findings around the uptake of social media and
Social media trends during COVID-19 and what this means for brands in Asia Read More »
The COVID-19 pandemic is impacting lives across the globe, forcing people to change how they work, learn, stay informed, exercise, connect with one another and access entertainment options. Streaming is at the forefront of this new normal with Singaporeans now engaging with online video for an average of four hours and 47 minutes every day.
WaterBear Network is a free interactive video-on-demand platform that allows viewers to watch high quality content, interact with hundreds of purpose-driven organisations, and take action instantly, giving everyone, wherever they are, the tools to support the issues they feel inspired by.
Storytelling isn’t a tool that fits all management situations in the company. Good communication is adapted to the situation and appeals to both sense and sensibility. It depends on the appropriate use of each individual communication measure. Effective leadership communication uses many formats, including storytelling, which is why we want to discuss its strategic use
Storytelling is booming in difficult times Read More »
Fifteen years ago, on April 23, 2005, the first video, only 18 seconds long, was uploaded to YouTube. Two years later, the first explanatory videos were published, and today a billion explanatory videos are watched worldwide every day on YouTube alone. No wonder that videos are by now responsible for around 80% of global data
Criteria that amount to a good explanatory video Read More »
Bluefish444, manufacturer of the professional video industry’s highest-quality uncompressed 4K SDI, ASI, Video Over IP & HDMI I/O cards and mini converters, has announced SDI I/O support for real time 3D graphics and virtual studio software from Aximmetry for the KRONOS K8 and Epoch range of video cards. All Bluefish Epoch and KRONOS video cards
Bluefish444 announces video I/O compatibility with Aximmetry’s virtual studio software Read More »
What has recently been sold as an indispensable method of communicating effectively with customers, is actually the most natural way to share, entertain or convey knowledge. The talent for this is inherent in each of us. After all, we listen to stories throughout our lives and unconsciously absorb them. So, why is it nevertheless quite
The secret of good storytelling Read More »
