It is said for years that in 2020 vision-driven, future-oriented plans would be experienced and new growth markets be conquered. We wanted to be ideally positioned this year, mastering the next decade in a leading position. But then everything turned out differently and nobody got spared when COVID-19 made its appearance worldwide. Companies in the […]
Every crisis can be mastered Read More »
Companies have been able to successfully create a large number of brands over the years by making use of linear TV for Fast-Moving Consumer Goods (FMCG), which are consumer goods from the areas of food, beverages, hygiene articles, cosmetics and cleaning agents. In times of streaming services, however, this option is getting less effective and forces
After enjoying years of exponential growth, South-east Asia’s super apps have been forced to reassess their business models because of Covid-19, with many refocusing their priorities as they plan for the post-pandemic world. In recent years so-called super apps – online or mobile platforms that combine multiple services into one app – have sought to
How is Covid-19 changing South-east Asia’s super apps? Read More »
People living in South East Asia are highly concerned with caring for the planet, yet most people prioritize convenience over the environment, according to Visual GPS, new landmark research unveiled by Getty Images, a world leader in visual communications and pioneer in the field of visual trend methodology.
Privacy is core to the work at Google as well as the company’s vision for a thriving internet where people around the world can continue to access ad-supported content, while also feeling confident that their data is protected. Hence, Google announced in a blog post on July 31, 2020 their intend to increase transparency into
Digital ads move further towards a future that offers more privacy Read More »
The age of digitization pervades almost all areas of life – from the world of work to road traffic and the health sector to communication.
Creating trust in AI requires focus on the human Read More »
Verizon Media takes email marketing to the next level in Southeast Asia (SEA) with View Time Optimization (VTO), a new email optimization solution, powered by Verizon Media, that gives marketers the unique ability to deliver their brand and marketing emails to users when they are active in their inbox, placing these emails in one of
Verizon Media’s View Time Optimization takes the guesswork out of email marketing Read More »
Our value system is changing in times of corona. Issues such as responsibility, sustainability, and fairness are in the public eye and rapidly increasing in importance: big problems of the world have reached our society as a whole, as the ‘Fridays for Future” or “Black Lives Matter” movements prove.
The concept of “corporate purpose” requires rethinking of the economy Read More »
When brands, like Gojek, allow their costumers and the broader public to participate, something big happens: a close emotional connection with the brand and deep loyalty for a personalized experience arise, as people become a partner of the brand vision and co-creator of a common idea.
Gojek’s marketing campaigns are people-based and purpose-driven Read More »
2020 has definitely been a tough year for advertisers and brands around the world while the recent Facebook Boycott has just added another layer of complexity. Facebook is being called out for allowing hateful and harmful content on its platform by a coalition of advocacy groups. More than 100 brands have since started pausing advertising
How direct-to-consumer brands can navigate the Facebook advertising boycott Read More »
