Asian e-Marketing

When it comes to Search Engine Optimization (SEO), the pace of change has been and still is, mind-boggling. Emphasizing this is Google who says that last year alone, they made more than 400 changes to their ranking algorithm.

Marketing budgets frequently end up on the chopping board during economic uncertainties. Fortunately, it is not all doom and gloom. According to a recent study conducted by Harvard Business Review, companies that increase their marketing efforts during a recession, can improve market share and return on investment at a lower cost than during good economic

Guided by the principle that marketing should be managed like any other critical business function, online marketing and optimization is imprinted in Coremetrics DNA.  While Online e-commerce is rather new, Tony Tsang, general manager, Greater China region, Coremetrics, feels that it has good potential to pick up in the Asia Pacific market, when compared to

Two months ago, during their Analytics event held in Singapore, Google announced the expansion of its web analytics offerings in Southeast Asia. New features were unveiled  that combine the sophistication and versatility of a full-service web analytics tool with Google Analytics’ ease of use and accessibility including enterprise-class features such as custom reports, advanced segmentation,

The mobile phone market represents one of the fastest growing areas in Asia.  Mobile usage and in particular mobile Internet is on the rise.  Innovations in mobile handsets, including more advanced user interfaces and better access to the 3G technologies are driving mobile internet usage at an incredibly high rate. 

Enetiq Asia is multidisciplinary design and marketing consultancy company focusing on eMarketing, website design and hosting services. The company’s vision is to help companies grow by working with them on developing and implementing eMarketing programs to meet their objectives.

The World Wide Web is home to millions of online businesses that compete against each other for top Search Engine Optimization (SEO) page ranks. So what sets your business apart from your competitors and what will attract users to visit your website or search engines to rank your site at the top? Before planning your

Search engine marketing (SEM) and search engine optimization (SEO) are the powerhouses of proactive marketing for online travel company ZUJI across the Asia Pacific. As online travel and consumers evolve, and the technology which helps drive targeted marketing changes, ZUJI itself has metamorphosed and will continue to evolve here. The company’s phenomenal success in the

Last year, Google made a landmark decision to open up bidding on trademarked keywords to AdWords advertisers worldwide. From June 4th 2008, companies in selected countries will be able to use trademarked keywords of their competitors to trigger their search advertisements.

Everybody wants their website to be ranked Number 1 in the search engines. However, it is imperative that you are vigilant against so-called SEO firms that promise the moon. Here are some of the top scams in search engine optimization (SEO).