Asian e-Marketing

The analysis, how many Internet users visit an owner’s website and what triggered them to go there, is always on the agenda of communications decision makers. However, in these mobile times some questions increasingly come to the fore namely “what device accessed the Website” or “does the user sit in front of the PC or […]

Next-generation digital marketing strategies provide all the metrics necessary to evaluate advertisement reach and effectiveness, helping advertisers save costs and create highly targeted campaigns. Online advertising in the Asia Pacific is all set to grow due to a greater number of big brand advertisers that are adopting the online model, followed by the rapid growth

Social media and SEO (Search Engine Optimization). These two online marketing strategies are so intertwined that a media marketing campaign cannot ignore one or the other. To be successful online, a business or website needs both.

From the Internet to the iPod, technologies are transforming our society and empowering us. From the moment it was founded in 1990, the Electronic Frontier Foundation (EFF) has championed the public interest in every critical battle affecting digital rights. The EFF has listed their Top 12 ways to protect your online privacy:

Social media encompasses Internet-based and mobile applications used for sharing and discussing information such as blogs, wikis, RSS feeds, forums and social networking Web sites like Xing, LinkedIn, MySpace, Twitter and Facebook. In addition to personal use, online platforms are used to market goods or services and network professionally. As the demand for social media

Just why should marketers even consider using Twitter, you might ask? Easy…Marketing with Twitter is a good way to bring in additional traffic to a website. It is also good for helping a site retain loyal visitors. Here are some tips for marketers when it comes to ‘twittering’:

Social networks have recently proven themselves enormously popular, and Twitter is no exception to this rule: One of its key aspects is the possibility to use it to keep in touch with friends, see what they’re up to and let them know what you are thinking, or letting them comment on your messages.

A recent study by the Participatory Marketing Network (PMN), an organization that helps marketers transition from push and permission marketing to participatory marketing, reveals that only 22 percent of Generation Y consumers are using Twitter. When asked about social network usage, however, 99 percent of this same group reports having an active profile on at

The face of Web 2.0 changed with the advent of video sharing websites, in particular, YouTube. For marketers, YouTube has carved a niche for itself when it comes to the presentation of products – something it does both easily as well as economically.

There is no denying that social networking is on the rise. Social networking sites are basically online communities that allow people refers to the building of online communities based on common interests and activities. This structure includes having profiles, blog posts, widgets and usually something unique to that particular social networking site, such as the