Top eCRM Analytics Buzzwords
Electronic customer relationship management (eCRM) key terms are very similar to regular CRM terms.
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Asian e-Marketing
How Social CRM is Changing the Marketing Landscape
Both B2B and B2C companies are very active in gaining experiences through the possibilities of Web 2.0.platforms such as social media, blogs, Twitter, wikis, and so on, that are driven by user-generated content that serves the mutual exchange of opinions, impressions and knowledge. These platforms are trendy and hardly anybody can get around them right
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Increase Customer Loyalty, Brand Equity and ROI with Experian CheetahMail
Experian CheetahMail is a service provider of permission-based email marketing solutions that is popular among enterprises worldwide, as the company demonstrates best that it is crucial to know the customers before an effective email marketing campaign can kick in.
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Email: An Integral Part of Any Digital Campaign, says Microsoft
Is email really in any danger? With all the talk about email being superceded by Web 2.0 technologies like social media, Asian eMarketing decided to catch up with Microsoft’s Kenneth Andrew, marketing director, Microsoft Advertising, Greater Asia Pacific, to find out his views on email marketing, where it stands in the region and where it
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Building an Email Address Distribution List the Legal Way
A proper address database can’t be achieved overnight, but requires patience and know-how, especially from a legal point of view.
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Kaspersky Labs: Making the Online World a Much Safer Place
Asian eMarketing was honoured to get a one-to-one interview recently with Eugene Kaspersky, the founder and CEO of Kaspersky Lab, well-known in the industry for his hands-on approach to his business.
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Evalanche: Powering the Next Generation of Email Marketing with a Mouse-Click
SC Networks, a visionary German e-marketing service provider, founded in 1999, offers cutting-edge Web technologies that attracted Asian e-Marketing’s attention.
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Websense: Paving the Way to the Future of Enterprise Security
Websense is a global leader in integrated Web, data and e-mail security solutions that gives users up-to-date protection from unwanted content and malicious threats.
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Online Marketing May be On the Rise but Marketers Still Flying Blind Here
According to a study by Coremetrics released in February 2010, while most marketers report a desire to use online data to personalize their marketing efforts and deliver tailored offers to their customers, their current technology use does not support this goal. In addition, the study entitled “The Face of the New Marketer,” finds that there
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Email Marketing Metrics: An International Benchmark Study
A very common question raised by marketers or their bosses is: How are our email programs performing against our peers?
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