The arrival of the iAd platform will see Apple move into the one part of the mobile market from which it has previously been absent – mobile advertising. The iAd platform, announced at the recent iPhone 4.0 OS launch, supports in-application advertising that will span the iPhone, iPod touch, and newly launched iPad. Apple is […]
Apple pulls Mobile Advertising into its Ecosystem Read More »
More Than 30 Percent of Business Professionals in Singapore Risk Embarrassing Moments During Conference Calls
“Sorry, I was in the middle of a sandwich” Read More »
All of us have been on a web or phone conference where the host asks “are there any questions” and the sound of a clock ticking is all you can hear after that. What about getting a response like “could you repeat that question please, I was on mute”. Frustrating, isn’t it?
Bringing additional marketing dollars into the mobile category is critical for the growth of the mobile marketing industry.
MMA’s Aspect on Mobile Measurement and Metrics Read More »
Mobile phones, the so-called third screens, are increasingly used at home next to TV and computer screens, according to a study of media agency Initiative.
Advertising Campaigns on the “Third Screen” are Gaining Momentum Read More »
Asian e-Marketing recently met two remarkable eCRM experts from Oracle Inc., who have been full of wit when talking about the combination of CRM and software-as-a-service (SaaS).
eCRM is Going Mainstream, says Oracle Read More »
That the customer would be the big winner in the Internet age seemed for many very doubtful just a few years ago, but that’s accepted as general knowledge today.
In the Internet Age The Customer Remains More Than Ever King! Read More »
Companies can observe an increase in profit if their customers have a strong relationship with them simply due to the very well known fact that the cost of getting a customer is five to eight times higher than that of maintaining an existing one.
Hunting New Customers or Nurturing the Existing Ones – That is the Question? Read More »
Until about thirty years ago, customer relationship management (CRM) existed only in the worlds of list houses and direct mail but this has all changed with the Internet and the rise of the digital world.
eCRM: Striking the Balance Between Business and Privacy Issues Read More »
The mobile device has become an increasingly important and valuable tool to marketers notes Ross Elmsly, country manager, Singapore, Sybase 365.
Sybase 365: Unleashing the Power of mCRM to Enable the Mobile Economy Read More »
