Asian e-Marketing

Mobile Tagging, also called Mobile Code Reading, uses the camera of a mobile phone for the reading of data encoded in a two-dimensional barcode that can be read by optical scanners, called barcode readers, or scanned from an image by special software.

Within industry experts’ persistent predictions about the imminent advent of mobile near-field communication (NFC) contactless payments, the Japanese market is frequently cited as proof that such payments have a future.

If you are a mobile operator facing the prospect of slow growth or no growth, the experience of utility companies should interest you.

Smartphones outsold laptop computers for the first time and the trend is likely to continue as many people acquired a taste to leave their laptops at home in favour of the smaller, lighter devices.

New research on the usage habits of mobile data users in Asia, commissioned by Globys, a leading provider of contextual marketing solutions for the worldwide telecommunications market, revealed the unique value of select apps and other mobile value-added services (VAS) relative to other non-mobile channels.

The dominance of Apple’s iPhone in the mobile app download market will be eroded over the coming years as rivals Android, Symbian and BlackBerry make inroads, Ovum has forecast.

In order to continue the strong mobile revenue growth seen in China, operators are driving 2G to 3G migrations in saturating urban markets, according to a report from Ovum, the global analyst and consulting company. In the medium term, 3G mobile data and value-added services are the path to urban revenue growth.

A few years have passed by since the first solid ideas for mobile advertising in the context of WAP and MMS have been debated in the industry.

For many people the mobile phone has become their constant companion, which they use not only for phone calls but to selectively send and receive text messages, images, as well as audio and video files.

Nonchalantly I mixed and lumped together “mobile marketing” and “mobile advertising”, until I did some research recently – actually specifically for the current issue that is dealing with both terms.