Asian e-Marketing

When you walk around town, you run into hundreds of unfamiliar faces.

Asian eMarketing is impressed by Peace One Day’s global movement that annually calls for ceasefire and non-violence on 21 September, the UN International Day of Peace, and encourages you to get informed about their initiative.

Ovum finds that the risk of sensitive information being divulged on the web by organisations makes regulation a necessary evil.

The global recession has affected the way consumers are shopping. 

What kind of media is your target audience using? If you cannot answer this question with certainty and peace of mind, you might have a problem with your brand communications.

Are Web 2.0 products such as blogs, YouTube, Twitter, Facebook and other forums a gathering place for egocentrics, eternally dissatisfied persons, and know-it-alls – or is it a global stage for opinion leaders, trend-setters, peer groups, or in other words for crucial minorities, that dominate majorities, taking on a pioneer role in society that becomes

Pay-Per-Performance Advertising, or PPP, is a term used in Internet marketing to define a popular pricing model whereby a marketing agency receives a payment from an advertiser for each new lead or new customer obtained for the advertiser through the agency’s online marketing efforts.

B2B marketers face two key challenges: reaching key decision-makers and demonstrating marketing results.