Asian e-Marketing

Song Tang Yih

Appointments

Palo Alto Networks appointed Song Tang Yih as its Vice President of Sales for Asia Pacific including Australia and New Zealand. Song brings strong leadership skills and two decades of solid industry experience to this position. Prior to joining Palo Alto Networks, Song spent eight years in F5 Networks, a leading Application Delivery Network technology

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Post-click Marketing

Post-click marketing is emerging as a recognized practice that aims at improving sales and marketing results by focusing on website visitors when they respond to online marketing activities such as pay per click advertising, HTML e-mails, and paid searches with the objective on increasing conversion rates.

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