Asian e-Marketing

CloudforRetail

Microsoft’s industry-specific Cloud for Retail helps retailers navigate today’s consumer needs

From February onwards, Microsoft offers a special “Cloud for Retail” solution that intends to support in the handling and processing of structured and unstructured data and to unite various data sources along the retail value chain.

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EmailCommunicationSafely

Tips for using email communication safely

In November 1971, the American programmer Ray Tomlinson sent the first email, ushering in a new age of communication. Today, after more than 50 years, more than 300 billion emails are in circulation around the world every day according to Statista; thus, making emails an indispensable means of communication for marketers. The email heralded in

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DisruptiveForces

Disruptive forces necessitate bold decisions

Today’s customers demanding seamless cross-channel experiences, convenience, reassurance, and commitment to environmental, social, and governance (ESG) values and the list keeps growing, states Forrester in one of its latest reports. Not to mention that the pandemic, supply chain disruptions, and the “Great Resignation” remains challenging.

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VisualCompetence

Visual competence must be constantly nurtured

Images and videos dominate in communication among young people, making clear that the Internet is becoming more visual with each new generation. In fact, nothing has accelerated the already rapid growth of visual content more than the pandemic. Consequently, in this increasingly visual world of communication, marketers need visual literacy to keep up with developments.

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SoftwareledCreativity

Software-led digital creativity will move markets, foster resilience, and build new audiences

IDC predicts in one of its recent reports that by 2023, organizations that allocate over 50% of their software development projects to customer facing initiatives will see revenue grow 15% faster compared to those that focus more on internal projects.

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AIandMLdreams

Artificial intelligence and machine learning are no longer dreams of the future

Until now, artificial intelligence (AI) and machine learning (ML) were only a distant vision of the future for many companies; however, the democratization of artificial intelligence and machine learning technologies will move forward this year, predicts enterprise search and AI specialist IntraFind.

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OnlineMarketing22

Online Marketing 2022: Between Artificial Intelligence and Diversity

Classic keyword campaigns will lose relevance in the future. Advertisers must finally establish alternative solutions to third-party cookies and encourage the user to accept consent management with good content. In addition, diversity is becoming more and more popular in advertising and social networks. The digital marketing world will continue to be dynamic in the coming

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