Asian e-Marketing

ChineseTelevisionAI

Meet Chinese Central Television’s AI anchor Wang

AI anchor Wang, the first AI anchor adopted by the Chinese Central Television (CCTV), has been introduced in March through a featured program and actively used in news and economic programs from this year onwards. The AI anchor of CCTV, with its natural voices and facial expressions, is an AI human made with DeepBrain AI‘s […]

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BenefitsDeepLearning

The benefits of deep learning for campaign targeting

In principle, artificial intelligence (AI) has enabled targeted digital marketing and with every further development, the results are becoming more accurate. While machine learning (ML) was until now the most modern method for predicting user decisions, its further development, deep learning (DL), has refined the approaches and can achieve more precise results.

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GuarantorsMarketingAutomation

Guarantors of winning marketing automation

Marketing automation simplifies recurring marketing tasks and makes all B2B marketing more efficient. Despite this, many companies struggle with its business implementation. In most cases, however, the problems are not only due to the complex automation process itself, but to other missing prerequisites. A poorly developed strategy and undefined marketing goals become immediately apparent during

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announcement2

Appointments & Announcements

Meta acquired the startup Presize, a Munich-based specialist for calculating clothing sizes for online shops. The tool is integrated directly on shop websites, where users must answer questions about their bodies and record a short smartphone video of themselves. Presize scans presumably 55% more accurately than competing products and provides, according to its CEO Leon

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IDC

IDC’s early assessment of the Russia-Ukraine conflict on ICT spending and tech markets in Asia Pacific

The impact of the current conflict between Russia and Ukraine is far-reaching and will impact Asia Pacific in the short and possibly long-term in a recently published impact analysis: IDC reiterates that sanctions, commodity shortages, and higher prices for oil and gas as well as other essential goods will further fuel inflationary pressures and damage

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emplifi

Seamless customer care across social and digital channels with Emplifi

Emplifi Social Care has just been launched as part of the Emplifi Unified CX Platform, which empowers teams outside of the service center to help support the volume of customer requests that come in across social media channels. This means that marketing, brand and product teams can respond to customer cases using a powerful combination

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Dreame1

Dreame partners with Globook Studio to co-produce audiobooks on DreameFM

Dreame, a leading online fiction platform from Singapore, announced a partnership with Globook to create audio books based on popular Dreame stories. Building on the success of Dreame’s platform, the partnership is focused on the experience of customers and writers. In addition, this new contract will allow Globook to name the App as DreameFM of

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fenix

Art + Blockchain = FENIX360 App for the benefit of all

FENIX360, an artist-centric platform, is disrupting the traditional artists business with its 360 experiential ecosystem and pay model that will allow artists and creators to retain the majority revenue on the platform. In an industry that typically favored middlemen, resulting in redundant and unnecessary costs, artists and creators were often left with almost nothing. But

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