February 2017 – Video Marketing & Advertising

We know by now, that there are only split seconds to wow someone with content in today’s fast-paced digital time, therefore marketing messages must be compelling, easy to read, and can’t be too long. Media companies and brands that got it, therefore provide more and more often snackable content, which means short, concise, fast and […]

How people are watching video content changed in profound ways with the rapid expansion of mobile phones and other connected devices, like TV sets, PCs, smartphones, or media tablets. Fact is that videos are an integral part of company communications and need to be produced the right way for a successful deployment. To do so,

According to Elliot Sedegah’s post on Adobe’s Digital Marketing blog, 43% of consumers ignore companies that deliver irrelevant content, which is scary considering the prediction that more than a third of companies will cease to exist when failing to meet changing customer needs in the next decade.

We are living in an age of information overload, which is why we crave for communication being focused on the essence of the message rather than reading lengthy text. From the beginning, Buzzfeed, Tumblr and Pinterest, for instance, got it right with their pursuit of creating content in the form of memes, gifs, videos –

What do lights, cameras and black chunky headsets have in common? For years, movie theatres have tried different tricks to get audiences into their doors – extra wide screens, surround sound systems, 3D films, and most recently Virtual Reality (VR). The Martian, for example, was one of the first commercial VR efforts to come out

Video advertisements are more popular than ever as the rewards can be high for publishers and advertisers considering the move towards the consumption of video on multiple screens. Reason enough to get familiarity with the medium, don’t you think? Besides, scientists claim that the human attention span has finally reached the level of a goldfish

The YouTube Ads Leaderboard showcases the most creative ads that people have chosen to watch and celebrates the brands that performed best in Singapore from July to December 2016 through a combination of popularity and promotion.Companies taking top positions on the YouTube Singapore Ad Leaderboard span lifestyle, food and beverage and the financial sector, demonstrating

“People are watching and sharing more video on Facebook than ever”, the company states on its blog, which is why the social media giant continues to improve user’s video experience.

Storytelling is often understood as a creative concept that goes hand in hand with strategic consulting. Some companies even look at it as a secret weapon to invent stories of their self-perception, free according to the motto “If you repeat it often enough, your target group will eventually be convinced”. Budgets are thrown out of

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