February 2017 – Video Marketing & Advertising

digitalAd

Digital ad spending across six key markets in Southeast Asia to grow 20.4% this year

In collaboration with the Interactive Advertising Bureau Singapore (IAB Singapore), eMarketer released its first digital ad spending forecast for Southeast Asia. The forecast projects double-digit growth in the region in 2017, as consumer usage of mobile, video and social drives up spend.

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irdeto

Irdeto Research: Despite high levels of awareness in India that piracy is illegal, more than half still choose to watch it

A new online consumer survey from Irdeto found that 71% of Indian consumers polled are aware that producing or sharing pirated video content is illegal, and 64% know that streaming or downloading pirated content is illegal. Despite this high level of awareness, 66% of respondents still choose to watch pirated content.

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brightcove

Welcome the year of influential video innovations

2016 was the year of video innovation and 2017 offers the opportunity to achieve an effect with these advances, Brightcove is convinced of, believing that this year will be transformative for the video marketing industry: Social networks will become video channels, video experiences will generate high levels of participation, while video will continue its journey

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clearone

ClearOne’s new entry-level audio-video encoder and decoder provide broader access to Network Media Streaming

ClearOne, the leading global provider of audio and visual communication solutions, is broadening the market reach of Networked Media Streaming with the latest streamlined, affordable additions to its industry-leading VIEW Pro family of solutions. The new multimedia streaming components provide more flexibility in creating a mesh-network streaming infrastructure that can grow as an organization grows.

ClearOne’s new entry-level audio-video encoder and decoder provide broader access to Network Media Streaming Read More »