February 2017 – Video Marketing & Advertising

If in recent years it has still been an absolute trendsetter in the field of online advertising, video advertising has now firmly established itself among the applications of the most important online marketing tools.

The marching music of content marketing is and always has been the catchy tune “high-quality content is the foundation of online marketing success”. But don’t you think this hands-on advice is kind of vague? In the first instance, it raises more questions than giving any answer.

The success of moving images in online shops depends on several factors, which you should take into consideration when planning your campaigns:

In collaboration with the Interactive Advertising Bureau Singapore (IAB Singapore), eMarketer released its first digital ad spending forecast for Southeast Asia. The forecast projects double-digit growth in the region in 2017, as consumer usage of mobile, video and social drives up spend.

A new online consumer survey from Irdeto found that 71% of Indian consumers polled are aware that producing or sharing pirated video content is illegal, and 64% know that streaming or downloading pirated content is illegal. Despite this high level of awareness, 66% of respondents still choose to watch pirated content.

Key accounts are the lifeblood of an organization. Along with a substantial share of corporate revenue and profit, they typically provide a company’s most important platform for market insight, influence, and innovation.

2016 was the year of video innovation and 2017 offers the opportunity to achieve an effect with these advances, Brightcove is convinced of, believing that this year will be transformative for the video marketing industry: Social networks will become video channels, video experiences will generate high levels of participation, while video will continue its journey

In such a crowded marketplace of multi-channel marketing, some audiences become ignorant to advertising and some even go as far as using adblockers to avoid irrelevant, unsophisticated adverts.

A new global research from Paywizard shows Pay-TV operators can no longer simply rely on the strength of their content offering to maintain subscriber loyalty, but must raise their customer relationship management game to gain ground in an increasingly competitive marketplace.

ClearOne, the leading global provider of audio and visual communication solutions, is broadening the market reach of Networked Media Streaming with the latest streamlined, affordable additions to its industry-leading VIEW Pro family of solutions. The new multimedia streaming components provide more flexibility in creating a mesh-network streaming infrastructure that can grow as an organization grows.