December 2014 – Email Marketing

As eMarketer.com confirmed in one of its recent reports, it is “pretty obvious by now that the old-kid-on-the-block, the email isn’t disappearing”, stating that business executives polled worldwide in December 2014 by StrongView, in conjunction with SENSORPRO, ranked email as the No. 1 marketing program for which they planned to increase spending in 2015.

Vipshop Holdings Limited, one of the largest online discount retailers for brands globally and No.1 female-oriented vertical eCommerce retailer in China , has initiated and partnered with The Economist Intelligence Unit of the Economist Group on a survey regarding the growing buying power of female consumers in Asia . The report, titled On the rise

Get some advice on how to avoid – or at least minimize – errors in email marketing. Mistakes happen in the largest and most successful companies. Depending on the error, the effects can range from embarrassing, but ultimately inconsequential bewilderment of the mail recipients, all the way to serious financial damages.

SAP just announced the general availability of the latest release of the SAP Business One® application, designed exclusively for small and midsize businesses that want to fully integrate their activities and grow. Available for deployment on premises or in the cloud and powered by the SAP HANA® platform, the new release includes enhanced business processes

Apps are considered to be the core of mobile devices, such as smartphones and tablets, and are one of the most important marketing channels for getting in touch with mobile users. Email marketing will retain its leading position as an established channel within the marketing mix. Although the company artegic AG is mainly observing the

Even email marketing beginners can initially achieve quick results with straightforward measures. And it is definitely worth to do so, since email marketing is an effective tool for virtually every industry that practices digital marketing, to bring in the highest return on investment.

E-mail marketing, and in particular the sending of newsletters, is despite social media marketing still the most successful advertising medium on the Internet.

Domain-based Message Authentication, Reporting and Conformance, for short DMARC, is a method of email authentication and a way to mitigate email abuse. Developed on two existing mechanisms, the well-known Sender Policy Framework (SPF) as well as DomainKeys Identified Mail (DKIM), it coordinates their results on the alignment of the domain in the From: header field,

To raise cybersecurity and cybercrime awareness in Japan and beyond, the Council of Anti-Phishing Japan (APC) on December 3 launched STOPTHINKCONNECT.jp, the first comprehensive STOP. THINK. CONNECT. national cybersecurity awareness campaign website outside of the campaign’s main website – and the first composed entirely in a language other than English.

If you are wondering how email best practices have evolved over time, it actually becomes clear that they are timeless in many ways and it raises the question how this is possible in view of the ongoing technological progress in email communications. Best practices themselves have indeed only changed little in the last decade, only