January 2017 – Digital Marketing Trends & Predictions

Hootsuite and We Are Social released the 6th annual report of social media and digital trends around the world – Digital in 2017. Examining data from 238 countries, the report finds 50% of the world is now connected to the internet and researches the opportunities that increasing connectivity has for organizations worldwide.

New technologies such as Augmented Reality (AR) and Virtual Reality (VR) captured the imagination of marketers globally — as Nintendo’s new AR offering, Pokémon Go, took the world by storm.

We are living in a world where the most powerful people are not necessarily the smartest or the most experienced. Change is happening and it will not wait for you to get used to it. Economies are being disrupted faster than the metamorphic rate of the Google doodle. Innovation is moving quicker than the speed

Increasing sales of products and loyalty of employees affect the public positively: Anyway, the goals that companies are pursuing with their Internet presence are often very different, still websites have always one thing in common: They can only achieve the desired success if they are user-friendly.

Data has transformed marketing by giving marketers and advertisers the ability to enhance the customer experience and increase ROI. To extend the benefits of data-driven marketing strategies to international markets, advertisers need to be able to execute targeted, data-driven campaigns in all the markets they operate in, but this can often be extremely complex due

New data from Juniper Research has found that the consumer Internet of Things (IoT) installed base will reach over 15 billion units by 2021, an increase of 120% over 2016.

Indonesia is expected to embrace an upsurge in digital content consumption in 2017, thanks to two major catalysts – the heavy usage of social networks and the increasing number of mobile phone users. In turn, this has been and will continue to stimulate the consumption of digital content and the awakening of the “sleeping” content

A voice-user interface (VUI) makes human interaction with computers possible through a voice/speech platform to initiate an automated service or process. A VUI is the interface to any speech application.

Professor Jochen Wirtz, National University of Singapore (NUS) Business School’s Vice Dean (Graduate Studies) and Professor of Marketing, has adapted his globally leading textbook – “Services Marketing: People, Technology, Strategy (8th edition)” for industry practitioners.

This year, you will have to deal with a growing number of touchpoints and technological innovations in order to be able to enter into a real dialogue with the customer and to provide an optimal and above all sustainable customer experience. Hence, you should consider redefining your role in the company to keep up with