January 2017 – Digital Marketing Trends & Predictions

Programmatic marketing, the automated and optimized management of marketing touchpoints across the customer journey, has transformed the way brands interact with consumers. The proliferation of data has made it easier for brands to target consumers with relevant communication at the right stage of their decision-making journey, whether they are shopping for groceries or comparing car […]

One of Aurecon’s latest Just Imagine blog post by Aurecon CEO, Giam Swiegers, argues that the best thing you can do for your career and company this year is to focus on your strengths.

Over the past year, big data technology has continued to evolve and become more enterprise ready in terms of usability, back-up, recovery, and performance. Beyond merely analyzing why something happened, big data has enabled us to proactively drive business results and make more meaningful decisions in real-time. Experts have also been studying and predicting the

Flurry Analytics, part of the Yahoo Mobile Developer Suite, announced last week its annual global mobile and application usage study. In its eighth year, the study offers interesting insights on global mobile app usage and trends from the last year on over 2.1 billion smart devices and 3.2 trillion sessions.  Throughout 2016, which was also

Little Black Book (LBB) and Murphy Cobb Associates (MCA) announced the launch of Creative Intelligence, a unique global solution that supports a streamlined direct-to-client creative approach. In a constantly shifting and disruptive market, brands and businesses are seeking new ways of working, particularly when it comes to the execution of their creative communication and marketing.

Opera showcased its first ever concept browser, codenamed Opera Neon, built from the same browser engine as the Opera browser, but designed to allow users to focus on the most important part of the internet –  the CONTENT – and making web browsing more visual and intuitive.

Like all marketing areas with digital roots, content marketing is constantly changing, which is why the following should be of interest and kept in mind:

Search engine optimization (SEO) lives on trends and has to adapt constantly to algorithm changes. By now, there are no universally valid SEO ranking factors for all areas anymore, according to the Search Metrics ranking factor study 2016. Just the content must still always be relevant and suitable to the users.

New technologies and innovations in the media industry enable broadcasters more than ever to stay ahead of the curve. If it took the industry initially years or months to create and instrument new live digital channels, it seems as if everything is now in place to meet market demands.

As expected, marketing will mainly be affected by digital developments in 2017, whether considering data management, predictive analytics, AI, IoT, Dark Social, VR or AR. That’s why Asian eMarketing will give you an outlook of the digital marketing industry for the year ahead this month.