Lawyers are indispensable for branding agencies
Intangible assets are becoming more and more often key differentiators in an increasingly competitive global…
It may be the cock that crows, but it is the hen that lays the eggs
I was woken this morning by my twelve year old bouncing into the room declaring…
Brands of local origin dominate the list of Meaningful Brands in Asia Pacific
The results from Havas Media Group’s 2013 Meaningful Brands statistically reveal that the top “meaningful…
Brand clutter can create a marketing bubble
The agency Young & Rubicam has built a database that by now includes around 40,000…
Points of difference or points of parity: How to position your brand competitively
According to David Aaker, Vice Chairman of the strategic brand and marketing consultancy Prophet, “most…
Interbrand’s Best Global Brands Report
Interbrand, the world’s largest brand consultancies, expanded and improved its service capabilities as well as…
Big Data in marketing: 5 reasons why it matters
According to marketing trend specialists, Gartner, ‘By 2017 the CMO will spend more on IT…
Asian Business Buyer Study
How does online content in Asia help you make smarter, more informed buying decisions? What…
Marketing is building a brand in the mind of the consumer
Greg Stine, founder and President of Polaris, Inc., a branding solutions company, explains in his…
Éclat with the right name and branding process
Outside of market-based interaction, the topic of “naming” is not very present. A person hardly…
Reloaded Interactive launched dynamic in-game advertising network
Reloaded Interactive, one of the World’s largest in-game ad companies, announced mid of the year…
Mobile ad games – a powerful marketing tool
Advertainment, the concept of merging brand communication and entertainment to obtain the dwindling attention of…
Samsung is top Asian brand
It won’t come as a surprise to anyone that Apple and Samsung are much loved…
Singapore SMEs usher in new era of business productivity
As Bloomberg recently reported, Singapore is booming and the Southeast Asian economic powerhouse expanded its…
Strategies against brands’ loss of relevance
According to James Hammond, author of the international best-selling book Branding Your Business, “a brand…
In-game advertising adds realism and creates positive feelings towards brands
There are essentially three major trends in mobile gaming right now: interactive real-time 3D games,…
Luxury brands follow shoppers into the digital realm
According to a new eMarketer report, The Luxury Consumer: Shoppers Lead Brands to Digital Channels,…
UM cracks social code the 7th time
UM, a division of IPG Mediabrands, just released Wave 7 this week, the world’s most…
Announcements & appointments
Branded is already planning with great fervor its program for Music Matters 2014! Take a…
How to make marketing for online shops more effective
E-commerce is growing enormously in the retail sector, making it more difficult to stand out…
Do online shoppers really understand what they are agreeing to?
The terms of use and privacy statement of online shopping portals are in general extremely…
Mobility and the application era in Asia
In the past, enterprises approach security based on a basic set of assumptions – that…
Survey results for DDoS protection services: what really matters to e-commerce companies
The e-commerce industry is a prime target for DDoS attacks, especially during the Q4 online…
Live chats: competitive advantage in e-commerce
E-commerce is booming like never before as its predicted total turnover of $1.2 trillion revenue…
Asia Pacific marketers increasingly confident in developing customer-centric digital strategies
Significant differences are starting to appear between Asia Pacific countries in the second annual Adobe…
How a holistic campaign analysis can prevent affiliate fraud
Affiliate marketing is one of the most important distribution channels for online services and retailers….
A mobile-first, location-based, peer-to-peer marketplace app for Singapore
According to PortioResearch, the total number of mobile applications users worldwide has been around 1.2…
Tips on how to avoid becoming a victim of online fraud
By now for customers, it is becoming increasingly attractive and natural to shop from home….
Alibaba spreads its wings and flies
For five years now, November 11 is D-Day for millions of Chinese shoppers to rush…
Trends that keep the ‘wheel of retailing’ rolling
Moving from bricks and mortar to clicks and mortar seems to be the new normal…
Customer experience is key in online retailing
We all know that good customer experience is key to online retailing as it leads…
Wondershare removes personal Information from an iPhone – reliably and irretrievably
Identity theft is on the rise as more people are using their iPhones for online…
Customer experience management (CEM) top driver of telco IT investments in 2014
Customer experience management (CEM) has emerged as the top driver of telco IT investments in…
3D printing boom: a policy framework will be needed sooner or later
I am sure that if you have been watching the local news, so you probably…
McAfee’s tips to stay cyber-secure during the year-end frenzy
McAfee just released its annual “12 Scams of Christmas” list to educate the public on…
What is “3D printing”?
Well, to put it as simply as I can – it is a small evolutionary…
The high speed e-commerce evolution in Asia
Worldwide e-commerce sales topped the one trillion dollars barrier for the first time last year,…
FIDO Alliance reforms online authentication
Leading Internet companies, system integrators and security providers have formed the FIDO Alliance (Fast IDentity…
Responsive web design: tailor-made instead of uniform boosts mobile commerce
The trend towards responsive web design is a development not to be neglected, especially since…
Huawei’s next generation intelligent retail solution
Huawei launched its proprietary next generation intelligent retail solution in Europe this week, which has…
SEO for e-commerce: when too much traffic becomes a problem
The goal of a successful search engine optimization (SEO) campaign is always the same: getting…
Despite shifting consumer behavior, the traditional sales funnel still helps mobile efforts
Digital has complicated the path to purchase, says eMarketer, adding that the orderly progression from…
Product recommendations in e-Commerce
Customers buy where they feel well-advised – this is true in retail stores and is…
Follow the trends in e-commerce to boost your revenues
As every year, the holiday season is expected to bring a huge jump in online…
Mobile commerce is much sought-after in Asia Pacific
According to SAP’s recent study, consumers in Asia Pacific are leading the demand for mobile…
Lost customer trust is the most significant impact from cyberattacks
Recently, SAS made several significant announcements at their Premier Business Leadership Series conference in Orlando,…
Asian consumers demand touch-enabled notebooks
Touch-enabled notebooks are in demand according to IDC‘s Asia Pacific end user survey that indicates…
Announcements & appointments
Emerson Network Power, a global leader in protecting and optimizing critical infrastructure, announced the appointment…