Opera Mediaworks’ mobile marketing report reveals biggest 2016 trends and presents actionable insights for outcome-driven advertisers
Opera Mediaworks just revealed the findings of a new report titled Mobile First Insights (MFI)…
Irdeto gives operators complete control and independence in choosing security solutions
According to Glenn Hower, Research Analyst for Parks Associates, the video services and delivery landscape…
Hootsuite gives organizations the flexibility to access their digital assets directly from their content source of choice
Hootsuite, the widely used platform for managing social media, has integrated Dropbox, Microsoft OneDrive, Box,…
Lisbon International Advertising Festival extends entry deadline to the 12th of August
The Lisbon International Advertising Festival is the new global advertising festival located in Portugal, which…
Video Marketing creates relevance, new customer contacts and more sales
Moving images are popular among consumers as they provide information as well as entertainment. Besides…
Close to 1,000 companies showcased innovative solutions at World Cities Summit, Singapore International Water Week and Cleanenviro Summit Singapore 2016
Photo Caption: Dr Tony Tan Keng Yam, President of Singapore Addresses VIPs, dignitaries and guests…
Cinemagraphs revive the animated GIFs
Cinemagraphs, a term that was supposedly coined in 2011 by two American photographers, who used…
Publicitas’ first annual ‘Global Marketing Priorities’ survey
The media and advertising service company Publicitas just revealed the results of its first annual…
ion Interactive empowers marketers to engage their audiences with personal and relevant interactive video experiences
ion interactive, the leading provider of interactive content solutions, rolled out new ion platform capabilities…
Return to the essential with the power of (moving) images
In a highly interconnected world, in which we are flooded with information and our daily…
Outstream video advertising seems to be on the brink of becoming new standard
The video ad tech company Unruly announced last month its partnership with the independent advertising…
What will humans need to do to ‘outsmart’ the robot?
The worlds of film and fiction writing have always contained fascinating predictions of how we…
Telling facts that prove video content is en vogue
Earlier this year, Dot Com Infoway (DCI), an Indian provider of offshore IT outsourcing solutions,…
Global cloud video production platform 90 Seconds celebrates its achievements
The global cloud video production platform, 90 Seconds, celebrates it first anniversary in the Lion…
Young Lisbon: Call for Entries
The Lisbon International Advertising Festival has the pleasure to announce the Young Lisbon Category that…
“Wake Up with The Economist” at Cannes Lions 2016 – Highlights
At Cannes Lions 2016 festival The Economist held a series of morning panel sessions, Wake…
Appointments & Announcements
Neeraj BansalSocial and video advertising technology company Adknowledge Asia has announced the…
The Lisbon International Advertising Festival unveils its trophies
There is still a month left to submit entries to ‘The Lisbon International Advertising Festival”…
The Lisbon International Advertising Festival unveils its trophies
There is still a month left to submit entries to ‘The Lisbon International Advertising Festival”…
Tips for better findability in an ever growing app store market
We were talking already extensively this month about App Store Optimization (ASO) and how important…
Since the BYOD trend is unstoppable, make sure its safe and manageable
Bring your own device (BYOD) refers to the policy of permitting employees to bring personally…
Welcome Real Time and SmartPesa Provide Loyalty on mPOS Devices in Emerging Markets
Welcome Real Time, the provider of payment-based loyalty solutions, and SmartPesa that provides next generation…
Smaato enhanced its SPX publisher platform
Mobile publishers and app developers, using Smaato to monetize their apps and mobile websites, can…
Who owns the ad tech data?
How to keep customer data safe, while making use of ad tech data to gain…
GfK reveals global study on the “always reachable” mindset
According to a GfK survey of 22 countries, Russia and China have the highest levels…
App push notifications are no rocket science
Push notifications are for app publishers a way to speak directly to a user. They…
How ‘new tech’ is changing programmatic advertising
Headline bidding is probably the hottest topic – other than the perilous rise of ad…
Adblocking goes mobile in high-speed
According to a recent report of PageFair, twice as many people are blocking ads on…
Being creative – why good ideas aren’t good enough!
Winged cupcake emojis and Donald Trump tweets are not the only ‘creative’ contributions to social…
Apsalar gives advertisers critical insights with first iOS Uninstall Attribution
Apsalar, a mobile app ROI platform, just announced that it has added iOS Uninstall Attribution…
Effortless creation and inspiration with new Adobe Creative Cloud innovations
Adobe just launched major updates to its flagship Creative Cloud tools and services to boost…
What app push notifications can accomplish and marketers have to consider
Push notifications are a relatively new channel in the digital dialogue marketing but need as…
Start connecting the dots, as marketing has never been more complex
“Today’s ubiquitous use of smartphones has created a tsunami of data and inevitably some new…
Emarsys’ suite of mobile solutions helps you targeting the lush mCommerce market in Asia Pacific
Emarsys, the leading provider of cloud marketing software for B2C companies, just debuted its mobile…
App Store Optimization (ASO) – SEO for Apps
App Store Optimization (ASO) describes the measures needed for a better discoverability of the app…
Mobile fraud growing rapidly
A new study from Juniper Research has found that eCommerce merchants and financial institutions will…
TOPs Balance aims to transform mobile device dependence and to drive incremental learning
PassTask, LLC, a Massachusetts-based technology company, unveiled its TOPs Balance (Task Oriented Passwords) platform that…
KEYMILE unveiled its new security card, built from ground-up for demanding mission critical communications
KEYMILE security solution raises the bar in simultaneous delivery of ultimate data encryption and system…
The new era of digital publishing
What does ‘digital publishing’ mean to you? Not long ago, we defined it as simply…
Farewell paper ticket, hello mobile couponing
According to data from personalized retargeting firm Criteo, the vast majority of mobile hotel bookings…
Glispa’s data-driven approach mediates the major networks and provides the highest yield
Just a few weeks ago, the mobile marketing pioneer glispa launched Ampiri, its powerful ad…
KEYMILE’s state-of-the-art ‘quantum encryption’ a trailblazer for safeguarding mission-critical communications of the future
MediaBUZZ had a conversation with Dieter Klein, the Executive Director of KEYMILE GmbH Germany and…
Rainmaker Lab launched Innovative platform for rapid deployment of enterprise mobile application solutions
Rainmaker Labs, a Singapore-based mobile technology company, just launched its flagship product Rainmaker Mobility Platform…
Smaato and Spearhead to create leading global digital real-time platform
Beijing-based Spearhead Integrated Marketing Communication Group has made a proposal to acquire San Francisco-based Smaato…
Mobile point-of-sales terminals are on the rise
Technology will continue to find its way into shops to offer consumers highly personalized experiences….
Smartphones ready to become top device for mobile shopping
There is by now a good deal of mobile shoppers waiting in the wings, which…
Compelling arguments to go for responsive design
The future of the web – whether talking about shopping, social media or SEO –…
S4M first in getting MRC accreditation for mobile post-click ad metrics
S4M (Success for Mobile), an innovative advertising technology company, has been granted Media Rating Council…