April 2013 – Video, Streaming, Podcast Marketing

In the past several years, the lines between traditional paid, earned and owned media have blurred significantly, with more and more marketers having to focus more on creating content designed to direct-to-consumer channels and social media outlets. A new breed of “content marketers” has emerged, and brands of all sizes are developing new strategies for

HTML5 defines a new element which specifies a standard way to embed a video/movie on a web page, the (video) tag, that aims to allow web developers to add a video to a site using similar html code as if they were adding an image.

The online video advertising market is predicted to grow strongly in 2013, continuing the upward rise of last year, according to analyst firm Frost & Sullivan. And indeed, online video advertising is increasingly regarded as crucial for the overall advertising mix by both advertising agencies and large brands alike. These are all good news for

US digital TV and movie content audiences will grow faster than previously expected due to increased viewing on tablets and smartphones, a wave of internet-enabled TVs, and greater content availability, according to a new eMarketer report, “Digital TV and Movie Streaming: A Rising Tide of Devices, Content and Viewing.”

The recent 29-page Polycom/ Wainhouse End-User Survey „The Real Benefits of Video“ focuses on the benefits that organizations realize via the use of video conferencing (VC). The survey is based on the information collected from 4,737 participants who are already frequent video conferencing users.