April 2013 – Video, Streaming, Podcast Marketing

Do you how many people watch online video every day?

Programmatic buying has begun to rewrite the way digital ads are bought and sold. Through demand-side platforms and real-time bidding exchanges, marketers are purchasing ad inventory through automated technology, which can allow for real-time response to customer actions—often at a lower cost than traditional ad-buying methods. However, both publishers and media buyers still have concerns

Actually, it‘s been a while since I came across a website that impressed me the way www.motionpictures.asia did. I even reloaded the intro, because I wanted to watch it again. Although it takes a bit too long to load, I love the way the site is designed, the intro is beautifully made – creative, puristic

Broadcasting television to mobile telephones has been tried intensively and the costs have been sky high. However, obviously, it is worth the efforts. Ericsson’s mobile broadcasting technology in bearing more and more fruits, making the company the largest provider of mobile infrastructure by now. At this year’s NAB Show, Ericsson Broadcast Services showcased the value

Video is one of the fastest growing channels in digital advertising, and there are so many companies who are just getting started with utilizing video in their marketing strategy.

Copying others doesn‘t work out, as you never get as good as the original! And while there‘s hardly any doubts left as to whether online video is the way to go, it might be a challenge for some to have the right ideas for video campaigns that will really push your brand forward. Marketers who

More and more often tablets and smartphones are used to catch up with and follow TV, diverting attention from the traditional TV ecosystem to the smaller screens. Just look at Panasonic, for example, that unveiled an app that allows the viewing of a second TV channel on a tablet app if you buy one of

Last year in August, comScore expanded its comScore Video Metrix to Taiwan, Vietnam, Indonesia and the Philippines. comScore’s industry-leading online video measurement service offers comprehensive online viewing intelligence, combined with demographics, to provide valuable insights into consumers’ digital behaviors.

According to the BrightRoll whitepaper „What You Need to Know About Online GRP“, the demand for online media buying standards for the industry is growing.