GP Batteries and Jebsen & Co are two great examples of how two different companies in Greater China and are using social media to their biggest benefits.
Companies in Greater China use social media to increase engagement, web traffic and ROI Read More »
Just recently, Meltwater, a leading provider of online intelligence solutions, announced an upgrade to Meltwater Buzz, its flagship social media marketing suite. Meltwater Buzz 3.0 helps social media marketers efficiently monitor and engage in social conversations across large communities and execute campaigns that deliver real marketing ROI.
From 18th till 20th March 2013, the Advanced Social Media Marketing 2013 summit will be hosted by Top Link Asia at Melia Kuala Lumpur. A two day workshop, focusing on „Maximizing Social Networks for Business Purposes“, will be part of the program, closing with a conference on March 20th.
Advanced Social Media Marketing 2013 workshop and conference Read More »
Over 75% of marketers aren’t sure if social media is working for them. Adobe Social, part of the Adobe Marketing Cloud, offers tools, data, insights, and expertise to crack the code of social. The company aims at removing the walls around social, so you have visibility into how effectively your paid media is pushing traffic
Adobe Social: Getting beyond likes with insight instead of intuition Read More »
If you haven‘t heard about the JESS3 Blog yet, you will definitely be excited to see their “Geosocial Universe” infographics for the first time. Already in its third yearly edition, it charts the latest monthly active user data for all big social networks, along with the percentage of mobile users per network. JESS3 mapped the
Facebook, Twitter or Google+ are not just connecting people, but the entire web Read More »
Hubspot‘s 50 page „Online Marketing Opportunity Report: Social Media, Blog, and Search Engine“ provides marketers not only with a three step process of evaluating online marketing opportunities with special focus on social, but also an appendix with a detailed “Keyword Opportunity Analysis” for over twenty keywords. Do you wonder if it is worth the effort
Online marketing opportunity report: social media Read More »
There are very few truths in life. According to Ben Franklin, “‘In this world nothing can be said to be certain, except death and taxes.” But the Jack of all Trades died before email entered the mix. If he were around today, I am certain he would have something to say about it. I’m pretty
Zurmo‘s open source internal social CRM enables increase in enterprise productivity Read More »
Integrating social into the overall digital marketing strategy has become quite normal by now. But if you can‘t monitor and assess what‘s happening around your brand on Facebook, Twitter and LinkedIn, where‘s the point?
Goldbach Social Media Monitoring Tools report in an infographic Read More »
The opportunity for interactive marketing professionals to reach and win Chinese consumers via social media is tempting, but the threat of failure looms just as large for brands with a shallow understanding of Chinese consumer behavior, cultural expectations, and digital platforms. Vice versa, Chinese internet companies struggle to get a foot into the international communications
WeChat: Communications all-rounder par excellence from China Read More »
About a week ago Twitter Ads API has been announced. Since Twitter launched Promoted Tweets in April 2010, marketers have come to the social media platform to reach new audiences and engage with more than 200 million active Twitter users on the web, on mobile devices, and on tablets.
Launch of Twitter Ads API and Vine Read More »
