End of last year, Nielsen, a leading provider of information and insights into what consumers watch and buy, and NM Incite, a joint venture between Nielsen and McKinsey & Company, announced the acquisition of SocialGuide, a provider of social TV measurement, analytics and audience engagement solutions.
Nielsen twitter TV rating is on the way Read More »
In order to make informed judgments and resolve social, economic or political problems, people need to debate such matters. But most of us have difficulty finding ways to keep a discussion going until it reaches a recognized resolution.
Lettuce debate: Let us, the people, debate! Read More »
China is a giant in digital marketing with 440 million users online, of which 330 million are on mobile technology. t+d marketing consultants (Beijing) Co. Ltd., an internationally active business consultancy, offers management and digital marketing consultancy with a China-specific, 360 degree approach to digital marketing to support their customers in achieving their marketing goals
Accomplishing marketing goals in China with focus on social Read More »
Pingspot Limited released its new mobile app that allows users to record and share their favorite businesses with Facebook friends, besides discovering great places recommended by people they trust. The company recognized a need for a comprehensive business ratings directory in Hong Kong several years ago, but then decided to spend time creating an even
Discover and recommend businesses with Pingspot Read More »
Dr. Neil Sunderland steps down as Chairman of the Supervisory Board of XING AG effective May 24, 2013. He will also be leaving the Supervisory Board entirely to devote himself to new projects. Sunderland was already a member of the advisory committee before the company went public and had held the position of Chairman of
Announcements & appointments Read More »
Engage with greater transparency in social media and your customers, employees and partners will highly appreciate that. Give undisguised insights into your organization and invite others to a dialogue can help you to succeed in your business field. The more you open up, the more point of contacts you provide to others, and the closer
Transparency is key for ideal social media engagement Read More »
Social media is the main channel for the spread of viral marketing messages. That’s a fact that can be deployed fantastically by e-mail marketing. The audience can recommend content in social networks and expand the reach of email content to their contacts via Share-With-Your-Network (SWYN) buttons.
By now it is probably known to all that good social media campaigns can increase the range of influence, cause strong interaction with potential customers and create a positive brand image. But since on Google+, good campaigns are still rare so far –and not only in Asia – the following short best practice example is
National Geographic’s intense interaction and positive branding with Google+ Hangout Read More »
Hubspot‘s new 35 page eBook focuses on Facebooks new news feed makeover, giving a wealth of information. From all this, we want to give you a summary of how to align content strategies in accordance with the new possibilities on Facebook.
8 marketing takeaways to align your content strategy with Facebook‘s new news feed Read More »
According to a PriceWaterhouseCoopers (PWC) eBook on Security for Social Networking, threats to the corporate network have escalated as the use of social media has soared. In the following we aim to present you with the most important insights from the eBook.
The hazards of social networking and countermeasures for your business Read More »
