March 2013 – Social Media Marketing

I started out as an encryptor having graduated in telecommunications engineering. I haven’t yet met another CMO with this background and so this puts me into a rather niche segment. It also means that I have always had an unusual interest in my CIOs backyard.

I love learning by doing, as that‘s the way I personally learn most. That‘s why I appreciate great examples, which add practical insight to pure theory, making complex issues comprehensible. So I‘m happy to summarize Moontoast‘s „Top Social Engagement Lessons“ for our readers. Get inspired!

The brand new study „Online Marketing Trends 2013“, with over 1000 test persons from the German market, conducted by Absolit Consulting, shows that the internet is used by most people mainly for three things: exchanging and sharing information with friends, getting information about products, and buying online.

Jive Software, one of the world’s leading social business solutions, is flourishing in Asia Pacific and now opening four new offices in Sydney, Melbourne, Hong Kong and Singapore. Jive’s success proves that more companies recognize how social business platforms can deliver real business value. The company’s cloud-based platform connects employees, customers and partners and is

Mynewsdesk just announced that they have designed a network service with better usability for its customers. By extracting more contact data from the web, it is possible to provide a more complete understanding of their contacts and subsequently enabling more social networking.

Molden Media, a multi-disciplinary broadcast agency, with a speciality of visualizing big data on large interactive displays is aware of the fact that people love to talk about TV and they are doing so via social networks. Actually, the amount of social media interactions towards TV content has been increasing rapidly, so that social interactions

Marketo‘s 22-page eBook on optimizing social channels for lead generation is packed with information. It was a challenge to summarize this one, but here we go. At least you‘ll get a good impression about what it‘s about.

On March 19th, Facebook announced the global rollout of lookalike audiences, a targeting feature that helps advertisers reach new customers and grow their businesses. Just a few days earlier, on March 13th, TruSignal announced the availability of new, interest-based lookalikes.

Never forget that the Internet forgets nothing. Each status message on Facebook, every blog comment or photo posted can often be found online many years later. All content published online, characterizes your online personality to some extent, giving an overall picture in the end, just like a jigsaw puzzle. Search engines like Google don’t differentiate

Traumatized persons have one thing in common: they feel disconnected. Trauma means nothing else than dissociating, i.e. disconnecting emotional parts, in order to survive and continue living in the best possible manner despite of what happened. There are multiple ways to get traumatized, and there‘s hardly a human being who doesn‘t have one or the