March 2013 – Social Media Marketing

1b2b

B2B marketers reluctant to adopt social and content marketing

The brand new study „Online Marketing Trends 2013“, with over 1000 test persons from the German market, conducted by Absolit Consulting, shows that the internet is used by most people mainly for three things: exchanging and sharing information with friends, getting information about products, and buying online.

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4jive

Jive brings leading social business platform to businesses

Jive Software, one of the world’s leading social business solutions, is flourishing in Asia Pacific and now opening four new offices in Sydney, Melbourne, Hong Kong and Singapore. Jive’s success proves that more companies recognize how social business platforms can deliver real business value. The company’s cloud-based platform connects employees, customers and partners and is

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3facebook

Facebook & TruSignal: Lookalike audiences identify and reach potential customers

On March 19th, Facebook announced the global rollout of lookalike audiences, a targeting feature that helps advertisers reach new customers and grow their businesses. Just a few days earlier, on March 13th, TruSignal announced the availability of new, interest-based lookalikes.

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2keep

Keep an eye on your online reputation in the age of transparency

Never forget that the Internet forgets nothing. Each status message on Facebook, every blog comment or photo posted can often be found online many years later. All content published online, characterizes your online personality to some extent, giving an overall picture in the end, just like a jigsaw puzzle. Search engines like Google don’t differentiate

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