September – October 2009

China Telecom, the country’s biggest fixed operator, demonstrated strong growth in the mobile market in 1H09. The 3G licence it was granted in early 2009 has provided it with an opportunity to enter the mobile market just as fixed-to-mobile substitution is beginning to accelerate its fixed subscriber losses. Its mobile subscriber numbers are now beginning […]

Increasing mobile usage as well as technical handicaps regarding the presentation of mobile content requires a special kind of e-mail marketing for mobile phone and smartphone users.

Ever since the rise of the SMS (short message service) in the early 2000s, businesses have viewed it as an additional avenue in which to reach out to their consumers, initiating the first forms of mobile advertising/marketing. Over the past few years, there has been an exponential uptake of this marketing channel, partly due to

They become smarter and smarter, our elegant darlings in the small business bags and black briefcases. Mobile phones morphing to smartphones; portable handhelds mutating into all-rounder: Technology the size of a spectacle case replaces video recorder, photo camera, hi-fi system and as a matter of course the good old PC. This stolid comrade on his

The GSM Association (GSMA) has recently announced that it is endorsing a new 3GPP (3rd Generation Partnership Project) standard called Integrated Mobile Broadcast (IMB), a technology that enables spectrally-efficient delivery of broadcast services, based on techniques that are greatly aligned with existing FDD (Frequency Division Duplexing) WCDMA (Wireless Code Division Multiple Access) but also allowing