September – October 2009

A recent report from IDC Financial Insights emphasized that banks need to prepare themselves for the coming wave of mobile adoption to avoid being left behind by competitors and advices to take a more strategic look at mobile banking rather than evaluating it simply as an extension of online banking and bill payment.

The mobile platform finally seems to show some signs of living up to the widespread expectations as mobile entertainment in the form of movies, TV-series, audio podcasts, music, and ultimately mobile streaming appears to be the next big challenge after the introduction of the mobile web for content providers and telecommunications service providers respectively. Actually

Modern mobile phones have nowadays a wide range of functions, such as a camera, Internet access, MP3 player, navigation equipment or a game console. The coercible conclusion is that a portable “mini-computer” can be abused just as well for the spread of malware, the delivery of unsolicited advertising messages, or identity theft, same as a

From Sony’s “Walkman” in 1979, to mobile CD and MP3 players, the mobile music entertainment celebrated in July this year quietly and secretly its 30-year triumph.

Working with mobile devices is on the rise in almost all companies. Besides the already established laptop, employees revert more and more often to the PDA or smartphone to access important data, or to interact quickly with colleagues, when outside office. Companies hope in general to achieve higher productivity through the use of handhelds however

The mobile phone has emerged as the 7th mass media channel, but it has to be emphasized that it is as different from the internet [6th Mass Media] as TV [5th] is from radio [4th]. Trying to force concepts from the internet, TV, or other previous media would produce a disappointing audience experience on mobile,

“Mobile marketing is not being used to its full potential by marketers,” says Rohit Dadwal, managing director, Mobile Marketing Association, Asia Pacific.

Nokia is not wavering from its vision of building a more vibrant mobile ecosystem. This drive was once again emphasized at the company’s OneConnectedWorld event held recently in Malaysia. The event saw more than 300 attendees comprising of media, bloggers, developers and invited guests from around the Southeast Asian region as the company shared its

With the mobile device becoming our constant companion in business as well as in our personal lives and the mobile web becoming more pervasive, it’s not surprising that privacy and data protection issues are a key and rising concern. According to Rohit Dadwal, managing director, Mobile Marketing Association, Asia Pacific, current internet marketing and privacy

The faster a message finds its recipient, the higher is the “desire by the other” to get a quick response, I recently read on the German Website “mobile zeitgeist”, where it has been stated: