September – October 2008

Usually you need an interdisciplinary project team to introduce a Web analytics system where business management, marketing, IT and engineering respectively often work with external service providers and consultants. The objective of the project management is to contribute knowledge and requirements from all areas to guarantee profitability. The

Dimensions and metrics provide the basis for business relevant information of a Website, out of which result two important consequences. The detailed planning of metrics and dimensions lays the foundation for Web analytics. A good basis for the determination of the used dimensions generates the questions that the Web analytics system

The days of basic Web statistics are coming to an end. In fact, Web statistics are rapidly evolving into Web analytics. We now have the ability to monitor very reliably users’ paths through our sites. We can see what content is attracting them, and even from a visual perspective we can determine which sections of

A great deal has been said and written about the good, the bad and the ugly of web analytics. Niel Bornman, Acceleration’s Director of Online Analytics boils the debate into five of the biggest challenges we face as we implement analytics tools and the ways that we can deal with them.

The Web Analytics Association defines web analyticsas “the objective tracking, collection, measurement, reporting and analysis of quantitative Internet data to optimize websites and marketing initiatives”. Effective Web Analytics goes beyond reporting on and measuring a site’s business and sales performance, to include predictions of future market