September 2022 – Mobile Marketing: Location-based Intelligence & Gaming

The pandemic, in which people were temporarily in lockdown and therefore used computers or tablets more frequently, has enormously accelerated the trend towards going online with smartphones. Many people who never shopped on their smartphone before the pandemic have changed their behavior during this time, making a good user experience on mobile devices more important […]

A click or a swipe decides both the beginning and the end of the customer life cycle of a mobile app. Not to mention that businesses have to do a lot of convincing to get customers to install an app. Then just imagine that downloading the app is just the beginning before the tricky part

Sending an SMS seems old-fashioned and reminiscent of a bygone era, but they still exist and are reliably delivered to mobile phones, smartphones and mobile devices.

It would be an understatement to say that the devastating spread of COVID-19, and industry’s collective reaction thereto, has prompted a seismic shift in how corporations are intending to operate in the post-pandemic era. One particularly notable pivot is that toward staff empathy and engagement. This profound cultural shift is requiring business leadership at all

Social media has become the preferred method for marketers to reach customers during the past decade. The trend is not likely to change in the coming years. According to the numbers presented by SafebettingSites.com, companies will spend 19% more money per internet user on mobile social media in 2022. On average, companies will pay $36.37

According to the latest release of IDC, Worldwide ICT Spending Guide Enterprise and SMB by Industry, spending is expected to grow by over 3.8% in 2022, reaching $1.4 Trillion by 2026 with a compound annual growth rate (CAGR) of 5.2% by the end of 2026.

Those who surf mobile usually have little time and patience. In other words, mobile online shoppers quickly abandon a website if they don’t find what they are looking for right away. Here are tips for shop owners from trbo, a technology provider for dynamic onsite personalization, optimization and testing, to improve the mobile user experience

A mobile OEM (Original Equipment Manufacturer) refers to companies that make their own phones and have their own OEM mobile apps. Xiaomi, for example, which sold more than 190 million smartphones in 2021, has its own OEM app store (Xiaomi GetApps) and its own enterprise apps.

From push notifications to App Store Optimization (ASO), modern mobile marketing aims to approach the right users at the right time in the best possible mix. In-app advertising is one of the most important components since the target groups are addressed via already existing apps. Both advertisers and app publishers can benefit from this type

Like everything else, the use of the internet is subject to constant change. Especially when it comes to which devices are used to access the World Wide Web. The triumph of the Internet began with desktop computers, emancipated itself with the market launch of smartphones in the direction of responsive web design and “mobile first”,