September 2022 – Mobile Marketing: Location-based Intelligence & Gaming

Games, played on a mobile device using localization technology like GPS, are called location-based (mobile) games. These are not only played on mobile hardware but also integrate the player’s position into the game concept. In other words, while it does not matter for a normal mobile game where exactly the player is (play them anywhere […]

All too often the same advertising strategy is rigidly applied to mobile and traditional channels, although several independent studies show that an unmodified or only slightly adapted TV spot on mobile devices does not lead to the desired success – just as little as a mobile spot on a cinema screen would work. It is

Mobile games will account for more than 60% of the total gaming market share in 2022 according to a forecast by Data.ai. Ultimately, the data and analysis service provider expects the games market to reach a total volume of $222 billion this year.

Mobile working has become a worldwide trend since the beginning of the corona pandemic. Online team meetings are held from home, sensitive emails are sent on the go via smartphone, or new applications are programmed on the laptop in a café. Many are not aware that their mobile work doesn’t comply with data protection regulations.

The first beta version of the streaming platform Twitch was released in 2011 and initially only intended for the transmission of video games and e-sports. But after just two years, Twitch had already garnered more than 45 million viewers per month, which is why Amazon bought the company for 970 million US dollars the following

Around three months ago, AppsFlyer, in partnership with Liftoff, released the State of App Marketing for Subscription Apps, an in-depth report containing key insights that detail consumer trends and help marketers understand how subscription apps are navigating the age of digital privacy. A total of six billion installs of apps had been analyzed between January

According to the latest Mobile App Trends Report from Adjust, mobile app growth has continued to accelerate globally in 2021. After a year of industry changes and upheaval caused by the COVID-19 pandemic, app installs, and sessions have grown across industries. Apps in the fintech, e-commerce and gaming categories are the frontrunners and recorded the

A new study from Juniper Research has found that the total value of digital commerce transactions globally will exceed $20 trillion by 2027, from $12.3 trillion in 2022. It predicts growth will be driven by the increasing acceptance of digital payment methods and technologies that enable digital payments during the checkout procedure, such as NFC

The Web3 game-PetaRush announced its collaboration with the NFT project Phanta Bear. The two projects have jointly launched 10,000 Phanta Bear NFTs, originating from the 2D Phanta Bear into 3D designs, for playing in the game. This is the world’s first multi-IPs role interaction in one game.

AnyManager announced the opening of a branch office and commencement of operations in Shenzhen, China. Ben Chien, AnyMind Group’s Managing Director of Greater China, will oversee the Shenzhen office and lead the team there.