September 2018 – Marketing Analytics, Automation & Attribution

RTB House has adapted its multi-layer brand safety mechanisms to tailor itself for each brand’s policies.

As you probably already heard, Adobe entered into a definitive agreement to acquire Marketo, the market-leading cloud platform for B2B marketing engagement. For the grand sum of $4.75 billion, Marketo’s engagement platform can then be added to Adobe Experience Cloud

Cloudera, Inc., the modern platform for machine learning and analytics optimized for the cloud, announced the availability of Cloudera’s most powerful platform for data warehousing and machine learning – Cloudera Enterprise 6.0. Cloudera also announced Cloudera Altus hybrid cloud innovations that unify control and governance of long-running and transient workloads on public clouds and data

Programmatic advertising is currently celebrated and high on marketers’ agenda, taking into consideration that worldwide around 30% of digital media budgets are programmatically invested.

Lead scoring is a method that can be used to measure and optimize the success of marketing activities among potential customers. Apart from that, it can be automated software-based and is therefore an important function of marketing automation software packages such as HubSpot, Marketo, Act-On, Oracle Eloqua or Salesforce Pardot.

Alibaba Cloud, the cloud computing arm of Alibaba Group, has selected Irdeto Rights to simplify OTT content protection for its customers. Irdeto’s multi-DRM solution, including ChinaDRM, PlayReady, Widevine and FairPlay support, will enable content owners and operators to quickly deploy OTT services. Alibaba Cloud will utilize Irdeto Control, the head-end of Irdeto Rights, to manage

Whether analysis, retargeting, A/B-testing or affiliate marketing: For each of these campaigns, a so-called tag per website must be set to collect the desired data about the website visitor. The task of online marketing experts is then to evaluate and use the data in a targeted manner.

One of the world’s leading provider of open source solutions, Red Hat, announced the general availability of Red Hat Ansible Tower 3.3, the latest version of its enterprise framework for automating and orchestrating IT operations. It includes an updated user interface, improved scaling and the ability to run Ansible Tower on Red Hat OpenShift Container

Mastercard announced a multi-year partnership with Riot Games to become the first global sponsor for League of Legends esports, the largest esport in the world. This first-of-its-kind global agreement signifies Mastercard’s support of the esports community and further diversifies the technology company’s world-class sports and entertainment portfolio.

Busyness is often thought of as a modern-day affliction, but it can also help you delay gratification and make decisions that benefit you in the longer-term, according to new research from the global business school INSEAD.