September 2011

InMobi’s latest Mobile Insights Report revealed that the Asia Pacific mobile ad market showed steady growth of 17% in Q2 2011, while the Australian mobile ad market even grew by 38% to over one billion quarterly ad impressions in the quarter ending (QE) July 2011. The company’s report leverages consumer surveys via mobile devices, combined […]

International Data Corporation (IDC) presented last month their Worldwide Quarterly PC Tracker, responding to the growing demand for detailed, timely, and accurate information on the global PC market.

Once a year, Gartner publishes its Hype Cycle, which deals with the acceptance and the maturity of new technologies.

Experian® Hitwise®, part of Experian Marketing Services, published data on the popularity of Google+ in key Asia-Pacific markets.

Creativity in online advertising, social marketing and multi-channel tracking are, according to the performance agency eprofessional and their survey of 80 online marketing experts, the most important trends in online marketing in the next 12 months.

RFM is a method used for analyzing customer behavior and defining market segments and stands for: Recency – How recently has a customer purchased? Frequency – How often does he purchase? Monetary Value – How much does she spend?

Sprice Travel Network has emerged as the top travel advertising network for the key Southeast Asian markets of Malaysia and Singapore, as well as India, according to comScore Media Metrix May 2011 data. The dedicated online advertising network, focused on the travel audience, consists of 30+ online publisher partners and affiliates in Southeast Asia and

Marketing is intrinsically a purpose-driven exercise. Whether it is securing profit for a company or advocates for a cause, marketing begins and ends with a goal. Once a strategy is set in motion, marketers shift their focus on tracking market response and making sure that challenges are flattened out to achieve targeted results.

Eddie Chau has been elected Chairman of the Singapore infocomm Technology Federation (SiTF) at its recent Annual General Meeting, after having served on the Council as a Vice Chairman and in various other capacities over the past few years. With the benefit of his long engagement with the association, he comes into the new role